Consumer Insight Manager

Job ID 10105476 Location Celebration, Florida, United States Business Disney Experiences Date posted Nov. 14, 2024

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Job Summary:

About the Role & Team

“We make magic.” That’s our motto at Disney Experiences. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen for audiences around the world!

The Consumer Insights, Measurement, and Analytics organization informs strategy development through insights, actionable data analytics, and integration. The Emerging Businesses & Competitive Intelligence team is key to providing deep human understanding to identify new opportunities to meet desired business goals.

This role is focused on providing thought leadership, market intelligence and breakthrough insights to Disney Experiences Global Development and Walt Disney Imagineering partners on the humans of today and tomorrow and the competitive leisure experiences space. Always-on scanning of secondary sources, application of intelligence tools, and execution of global primary market research projects focused on business/concept development provide the foundation to define and explain marketplace dynamics/behavioral trends with the goal of delivering a deep understanding of potentially radical forces. Ultimately, our team is charged with helping the DX organization find opportunities, mitigate risks, and shape future human experience strategies!

What You Will Do

Manage the day-to-day execution of global market intelligence activities including understanding and profiling the leisure experiences landscape, identifying and evaluating current and emerging competitive threats, competitor’s solutions, corporate strategies and activities, strengths, weaknesses, opportunities and threats.
Build in-depth marketplace dossiers, including current strategies, expansion plans, market dynamics, financial health and market positioning.
Develop and manage intelligence tools, analyze and synthesize data from multiple sources to generate competitive strategies.
Design and implement custom global research projects relating to international expansion projects including qualitative explorations (ethnographies, semiotics, online communities, neuroscience techniques) and quantitative exercises to provide deeper insights into human needs, preferences, behaviors, and product development.
Manage multiple competitive intelligence and research agency relationships.
Craft and deliver compelling stories relative to market trends, industry dynamics and emerging human behaviors that identify product gaps, competitive threats and strategic opportunities.
Be a raconteur! Partner with Walt Disney Imagineering and Global Development to provide input into new product roadmap development. Support ideation and co-creation sessions.

Required Qualifications & Skills

5+ years hands-on experience in related field e.g. competitive business intelligence, market research, business analytics, strategic planning, new product development.
Strong critical thinking and analytic skills, attention to detail, highly developed sense of curiosity, and passion for the competitive intelligence world.
A deep desire to fully understand humans in the development process—willing to speak up to make sure human needs are central to decision-making.
Utmost comfort with uncertainty and ambiguity; flexibility and agility to adapt to rapidly shifting timelines, priorities, and inputs.
Solid understanding of external landscape and marketplace dynamics.
Proven track record with opportunity identification, marketplace dynamics, competitive intelligence and application to yield concrete, measurable business strategies.
Able to recognize patterns across numerous data sources and communicate the “big picture” through highly synthesized and succinct storytelling for C-suite and other senior executives and audiences.
In-depth experience managing multi-phase projects and working with a variety of data and information sources, including qualitative research, survey data, demographic and consumer trends, industry reports, and academic whitepapers.
Proven success integrating competitive intelligence, qualitative and quantitative findings into actionable, provocative, persuasive recommendations. Measurable success in selling in ideas to partners and leadership.
Strong communication and storytelling skills. Ability to craft clear, compelling, visually appealing deliverables. Experience with large, executive audiences.
Able to partner effectively and be widely viewed as an outstanding collaborator.
Demonstrated strong negotiation and organizational skills and ability to handle conflict.
Able to travel within US and internationally as needed to support competitive data gathering exercises and qualitative research sessions.

Education

Bachelor’s degree in competitive intelligence, market research, anthropology, sociology, psychology, business, economics, or related field

Preferred Education

MBA or Master’s degree in competitive business intelligence, foresight, innovation, design thinking or other relevant field (multi-disciplinary background/strategy experience a plus)

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Disney Experiences.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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Explore this Location Celebration, FL

The picture-perfect community of Celebration, 25 minutes southwest of Orlando, is a place like no other. Founded by The Walt Disney Company in the 1990s and named one of Forbes Magazine’s prettiest neighborhoods in America, Celebration features an idyllic downtown with architecture inspired by traditional Southern towns.