Creative Director, CreativeWorks Studio

Job ID 10111536 Location Burbank, California, United States Business Disney Entertainment Television Date posted Jan. 23, 2025

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Job Summary:

The Creative Director is a key leader in the overall creative vision for our DCW client-focused custom content campaigns and sponsored partnerships. They are an influential manager of both internal and external creative teams across all aspects of the process - from ideation and pitching to development and execution of innovative and impactful content solutions that directly drive revenue.

The Creative Director will develop and execute insight-driven creative solutions for client partnerships whether for a single Disney Entertainment brand/show/IP, or a cross-portfolio partnerships with multiple brands. The DCW portfolio of brands includes Hulu, Disney+, ABC, FX, Freeform, NatGeo, Disney Channels, and Disney Branded. Projects may include commercials, pro-mercials, promotions, integrations, long-form and short-form custom content, streaming ad products, digital/social campaigns, still photography, and live events. In addition, they may be called upon to lead creative for other priorities of TWDC such as synergy and CSR.

Reporting to a Director, Creative, they are a highly agile creative & strategic thinker and problem solver comfortable in a multi-platform, multi-brand role. An expert writer, collaborator, highly effective communicator and leader able to successfully manage internal and external teams of writers, editors, designers, music/sound professionals, vendors, and production companies. They must work in essential partnership with the DCW Project Management & Production team.

Responsibilities:

Represent the DCW Studio creative team as needed in external and internal meetings with executive level management, agency leads and clients. Must maintain excellent relationships with Disney Ad Sales and Disney Entertainment marketing partners.
Creative direct large-budget (250K-1MM+) productions, instilling the trust of external agencies and brands.
Identify and pitch new opportunities for sponsorship/revenue.
Attend client meetings and participate on calls in partnership with Sales, serving as the DCW branded content expert.
Maintain a repertoire of, and relationships with, outside creative agencies (production houses, post houses, photographers, music, etc.) and align specific vendors with respective projects for the highest quality results on time and on budget.
Protect the invaluable brand of Disney by knowing how and when to leverage our IP for a sponsor without compromising the brand(s).
Ability to communicate clearly and swiftly with multiple stakeholders (Agency, Legal, Marketing, Publicity, etc.) to effectively creative direct projects on-time and on-budget.
Work to build the reputation of the DCW group with the ability to not only stay abreast, but to “see ahead” of consumer trends, societal moods, and advertising themes, and translate these into creative opportunities that sponsors cannot ignore.

Minimum Requirements:

Minimum of 7 years of creative experience in production, promotion, design, consumer marketing creative agency with proven results and creative recognition.
Minimum of 3 years as a team leader in Creative
Must be able to not only speak the language of an advertising agency, but translate and articulate it in a production environment.
Exemplary written communication skills including formatted narrative scripting, creative treatments, pitches, and more.
Superior and persuasive pitching/presentation skills with the ability to “read the room” and tailor your pitch to the intended audience.
Working knowledge of, and parlance in, multiple forms of creative expression including graphic design, animation, storyboarding, music scoring, sound mixing, etc.
Ability to manage internal and external creative resources as well as evaluate the quality of creative work and clearly communicate changes.
Exceptional storytelling and writing expertise
Strong interpersonal skills
Understand of all aspects of production (pre through post)
Able to be effective in a highly dynamic, matrixed environment.
Well-developed organizational skills/project management

Education Requirements:

Bachelor’s degree preferred (not required) or equivalent years of related work experience

Please note: You will be required to work onsite 4x/week (Monday – Thursday), work from home on Fridays, from our Burbank, CA office.

The hiring range for this position in Burbank, CA is $124,900.00 to $167,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with American Broadcasting Companies, Inc., which is part of a business we call Disney Entertainment Television.

American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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Explore this Location Burbank, CA

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