Sr. Manager, Retail Brand Commercialization – Toys, Collectibles, and Impulse

Job ID 10112172 Location Bentonville, Arkansas, United States Business Disney Experiences Date posted Feb. 20, 2025

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Job Summary:

Be Part of the Story at The Walt Disney Company as the Senior Manager, Retail Brand Commercialization! This exciting role will be responsible for leading $1B+ annual retail sales across core categories including Toys, Collectibles and Impulse, working with both internal and external partners, across an extensive brand portfolio. If you have a strong background in Toy licensed retail account management along with extensive experience in developing and implementing strategic plans that deliver sustained growth, we hope you apply! Position will be a key partner across the Disney Consumer Products, Retail Brand Commercialization, Brand Commercialization, Category, Product Development and Creative teams.

This role reports to the Director, Retail Brand Commercialization.

This is a Full-Time role.

What You Will Do:

Lead the development and implementation of brand-first strategies that drive long-term growth in assigned categories, including Toys, Collectibles, and Impulse.
Meet and/or exceed financial goals set for assigned brands and categories across licensed.
Lead all licensed and Direct to Retail initiatives in assigned categories, developing and demonstrating outstanding buyer and licensing relationships to meet/exceed revenue targets and growth objectives.
Lead strategic implementation of all key category and brand initiatives in modular and feature space across licensing partners to achieve efficient assortment support, driving strong consumer demand that aligns with retailer strategic objectives.
- Develop and implement franchise evergreen programs that provide 365 support, while activating against key content and brand marketing moments for fan relevance.
Vital team partner in the development of cross-category placement and feature space opportunities with Retail Brand Commercial/Walmart team peers.
Leverage consumer, shopper and category insights to Identify key strategies by brand and by sub-category that deliver against critical initiatives.
- Identify market-share and white space opportunities for existing brands, categories and consumer segments, across new intellectual property, content events and evergreen brands.
- Implement strategies with alignment across Walmart merchants and respective licensing suppliers.
Partner with Retail Marketing team, Brand Commercialization and National Marketing to develop and implement impactful retail marketing plans that deliver sell-through & return on investment objectives for strategic priorities. Collaborate with internal alliance partners to develop cohesive retail programs and unique opportunities.
Build and sustain strong team-oriented relationships with Disney Consumer Product Category, Product Development and Creative teams to ensure strategic alignment by brand, category and initiative to meet financial objectives.
- Initiate and develop ownable, curated product line initiatives for the licensed categories.
Fiscal responsibility for assigned categories to include annual budget planning and quarterly revenue forecasting.
Develop 5-year strategic plan, annually, by category and franchise, and set key objectives and priorities.
Analyze & understand retail and consumer trends in the industry, specifically for relevant categories
Effectively manage travel and expenses to budget.

Required Qualifications and Skills:

5+ years’ experience working in consumer product brand sales or buying; Toy category experience strongly preferred.
Established experience in retail sales, brand and retail marketing strategies; preferably within mass channel
Understanding of interchangeable business models, such as Direct to Retail and licensed.
Experience across multiple categories
Excellent interpersonal, communication, relationship building skills
Strong leadership skills, flexible/adaptable, very collaborative and able to influence and persuade at all levels of an organization
Innovative, capable of working independently and leading a variety of initiatives/issues simultaneously, within a fast-paced environment.
Strong analytical skills and understanding of business and financial concepts
Skilled computer literacy - Keynote, Excel, Word, etc.

Education:

Bachelor’s Degree or equivalent experience

Benefits and Perks:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

#DCPJobs

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Prod & Interactive Media, which is part of a business we call Disney Experiences.

Disney Consumer Prod & Interactive Media is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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Hiring Process

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Explore this Location Bentonville, AR

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