Senior Research Analyst - Disney+

Job ID 10106382 Location London, United Kingdom Business The Walt Disney Company (EMEA) Date posted Nov. 19, 2024

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Job Summary:

About the Role & Team

Are you a forward-thinking, analytically minded Senior Research Analyst looking for a new opportunity? We would love to hear from you here at the Disney+ team! A role has become available in our team which would offer you the opportunity to help the business build its understanding of customer needs, behaviours and attitudes, and specifically how this drives Disney+ brand affinity, customer acquisition and retention for our Disney+ business.

Disney+ is The Walt Disney Company’s new Direct to Consumer video entertainment service. The service consists of long form and short form video built around five key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Star)

The Disney+ team is responsible for the daily operation of Disney+ across Europe and Africa, specifically focused on marketing, customer acquisition and retention, partnerships and synergy, content programming, research and analytics.

The senior analyst at Disney+ will demonstrate excellent communication skills, analytical thinking, and the ability to work across the Disney+ teams and with third party service providers to identify business needs and deliver customer insights.

This role will require you to be onsite 4 days a week at our Disney offices in Hammersmith.

What You Will Do

Support in all areas of the Disney+ marketing effectiveness programme including brand and campaign tracking, creative testing and positioning research.
Day to day management of EMEA Disney+ brand and campaign tracking across 26 EMEA markets including; reporting set up, questionnaire design and dashboard development when required.
Support creative testing of marketing assets across static, audio and visual.
Support with brand drivers analysis to identify key business critical metrics and commercial target setting.
Work closely with the marketing analytics team to support measurement of ongoing marketing testing/experimentation and contextualising results.
Shared responsibility for adhoc analysis and requests across the insights programme alongside coordinator and analyst.
Collaborate with local market research teams within EMEA to ensure local nuances are represented and sharing best practice and guidance where applicable.
Liaise with global research team for ongoing development of global initiatives and represent the EMEA perspective to ensure insights support the business at both a global and EMEA level.
Support Senior Manager in adhoc strategic projects including developing agency briefs, commissioning, and creating compelling debrief materials.

Required Qualifications & Skills

Proven experience of analytical and market research techniques, specifically quantitative tracking
Knowledge and strong experience of research tools e.g. SPSS, Survey Reporter, TGI, Q, Qualtrics
Experience presenting strategic insights to senior level stakeholders
Capable of crafting a narrative with actionable recommendations from research data and insights
Excellent partner management across multiple functions and external providers
Sophisticated skills in excel, strong PowerPoint proficiency.

The Perks

25 days annual leave
Private medical insurance & dental care
Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.

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About The Walt Disney Company (EMEA):

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Limited, which is part of a business we call The Walt Disney Company (EMEA).

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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