Senior Manager, Marvel, Star Wars, Brand Commercialization

Job ID 10110151 Location Minato-ku, Japan Business Disney Experiences Date posted Jan. 30, 2025

Apply Now

Job Summary:

Job Summary:

Sr. Manager, Marvel, and Lucas Brand Commercialization develops all aspects of Marvel and Lucas franchise and commercial strategies in Japan market, to deliver the brands’ target, and grow the sales of all the licensees’ products across all categories as well as DTR (Direct-to-Retail) business and other new business models with collaborating internal (xLOB key partners, category teams, APAC and global teams) and external (Japanese major manufacturers, promotional partners, marketing agencies, and retailers) stakeholders. The position is also responsible for developing the marketing strategies, planning, and executions to drive the brands’ presence, the top-of-mind awareness, and the equities among the users as well as to support category teams to generate the brands’ merchandise royalty in Brand Commercialization Japan.

Responsibilities:

Deliver the brands’ target by developing and implementing Marvel and Lucas franchise strategies for Brand Commercialization business in Japan, working closely with Brand Commercialization leaders and category teams in line with commercial business strategies.
Analize the market to identify the potential size of business growth, customer segments and key insights of users toward the Marvel and Lucas brands.
Plan and execute the marketing campaigns including integrated media communications, on mainly digital, social and offline media including instore communication, to build the brands’ affinity.
Negotiate with major licensees, promotional partners, and retailers (including eCommerce retailers) in Japan market to drive understanding of our strategies among licensees and create sales & promotion spaces for licensee’s products.
Set the goal, measures, and report performances of all the marketing and commercial campaigns, review against the goal, revisit and revise the plans. To continuously improve the KPIs.
Show the innovation of the Marvel & Lucas brands through immersive experiences and stories and evaluate end-to-end customer experience across multiple channels and customers’ touchpoints.
Define new business opportunities of DTR (Direct-to Retail) and new business models with major retailers including PB product development
Plan and conduct JBP (joint business plan) with key licensees and retailers in Japan and create Win-Win strategy with leveraging Marvel and Lucas brands & properties
Work closely with other LOBs, Global and APAC partners to deliver common goals and objectives as well as maximize synergy effect of Marvel and Lucas properties
Explore new retail partners (including eCommerce retailers) and white spaces to figure out business opportunities
Build trust relationship with key partners to obtain timely information of their business plans, sales forecasts, etc.
Work closely with Product Design team and APAC Creative team to provide creative proposals
Pursue operational excellence and improve the process focusing on STOP, START, CONTINUE approaches
Motivate the teams through establishment of clear and challenging strategies and objectives
Engage team members to navigate them into the goals and objectives
Assess team members’ performance and coach them effectively to develop them as future leaders

Requirements:

10+ years’ experience in sales and/or marketing in consumer related business in Japan market
Strong strategic and critical thinking skills, with an ability to solve complex problems
Broad and successful experience and understanding in retail industry (including eCommerce)
Strong leadership, passion, and energy to lead the organization
Experience of managing complex teams in a global company with multiple reporting lines
Excellent business acumen combined with excellent judgment and the ability to identify optimal solutions with a creative and innovative approach
Relevant commercial marketing, sales, licensing, or similar consumer targeted experience are preferred
Excellent presentation skills with the ability to clearly communicate with both internal and external audiences at multiple levels (both in Japanese and in English)
Business level Japanese and English in verbal and writing
Focus on BIG idea, priorities, and decisions
Ownership & responsibility
Think & act decisively
External focus (Guest, licensee, account, and business partner)
Balance between short and long-term
Timely update for both good and bad news
More solution, less excuse
Collaboration as one team
Sense of urgent, agility
Can do attitude, try to find solutions
As it takes time, not so serious, optimistic

Apply Now

About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC (Japan) Ltd., which is part of a business we call Disney Experiences.

Having technical issues? View the FAQs for help.

Hiring Process

Where Does Your Story Begin?

Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.
Be Part of the Story

There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.
The Next Chapter

Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location APAC

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets across the APAC region.