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Senior Brand Commercialisation Manager

Job ID 10111045 Location London, United Kingdom Business Disney Experiences Date posted Jan. 22, 2025
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Job Summary:

Senior Brand Commercialisation Manager
 

Are you passionate about building iconic brands and driving commercial success? Disney Consumer Products (DCP) is looking for a skilled Senior Brand Commercialisation Manager to lead the growth and optimisation of beloved franchises, including Mickey & Friends, Disney Classics (e.g., Stitch, Winnie the Pooh), and Disney Preschool, across the EMEA region. In this role, you will shape strategies, identify commercial opportunities, and collaborate with diverse teams to bring these brands to life for millions of consumers.

Key Responsibilities

  • Develop Strategic Brand Plans: Adapt global brand strategies into actionable initiatives for the EMEA region, using consumer insights, market trends, and financial analysis.
  • Foster Collaboration & Alignment: Partner with Category, Marketing, Retail, Creative, and Finance teams to ensure seamless execution of brand strategies.
  • Monitor Brand Performance: Track key metrics and financial performance, implementing adjustments to meet targets.
  • Identify Market Opportunities: Discover growth areas through franchise analysis, consumer segmentation, and category insights to drive innovation and expansion.
  • Communicate Brand Strategies: Effectively share and mobilise brand strategies with internal and external stakeholders to support sell-in efforts and strengthen partnerships.

Experience Required

  • Relevant Expertise: Experience in brand management, commercial licensing (fashion/softlines is a plus) and regional strategy within both physical and digital landscapes.
  • Collaborative Leadership: Proven ability to lead and influence cross-functional teams and stakeholders to achieve shared goals.
  • Data-Driven Approach: Strong skills in financial analysis and using data to drive revenue and inform strategic decisions.
  • Adaptable Problem-Solving: Confidence navigating ambiguity and high-pressure situations with a solutions-focused approach.
  • Consumer and Market Knowledge: In-depth understanding of consumer behaviour, market dynamics, and category trends in the EMEA region.

Join Disney Consumer Products to help shape the future of our iconic franchises and delight audiences across the EMEA region.

Apply Now

About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Limited, which is part of a business we call Disney Experiences.

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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Hiring Process

  • Where Does Your Story Begin?

    Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.

  • Be Part of the Story

    There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.

  • The Next Chapter

    Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location EMEA

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

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