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Project Manager, Digital Marketing

Job ID 10106132 Location Burbank, California, United States Business The Walt Disney Studios Date posted Nov. 19, 2024
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Job Summary:

Project Manager, Digital Marketing

The Disney Entertainment segment includes the company’s full portfolio of entertainment media and content businesses globally, including streaming.

The Digital Marketing team oversees creative and programming of Disney Entertainment’s Made-for-Kid (MFK) YouTube channels. The team is responsible for content development and production, channel strategy, program planning, publishing and channel operations. Additionally, this team works closely with Brand and Franchise, Studios, Consumer Products, Governance, Legal, and Finance. The team manages channel operations and is responsible for adhering to TWDC and YouTube MFK policies.

The Project Manager is responsible for overseeing workflows, schedules, budgets, and deliverables associated with the Digital Marketing team’s YouTube content creation, production, and global content distribution needs. The role interfaces with internal producer-editors and external vendors to ensure productions are on schedule, within budget, and tracking for timely delivery to align with Programming & Strategy rollouts. The Project Manager will assess delivered assets, including performing QC, to confirm correct technical specifications are met. The Manager will manage the content library, organizing assets into the designated, central asset repository. The PM is responsible for managing the localization vendor and processes to facilitate adaptation of English language deliverables into required foreign language versions, seeing through the delivery of the versioned assets to international counterparts.

The Project Manager should be well-versed in digital content production management, with a solid understanding of production schedules, budgets, technical specifications, asset management, and the QC and localization processes. They should be a detail-oriented multi-tasker with the ability to manage workload autonomously with thoroughness and accuracy.

Responsibilities:

  • Oversee production workflow, schedules, and budgets of internal production partners and external vendor productions through all stages of a project pipeline

  • Engage 3rd-party vendors, securing project bids and managing contracting with the necessary internal teams

  • Generate and maintain project schedules and distribute trackers to stakeholders ensuring awareness of milestones, delays and any relevant updates/issues; offer solutions as needed

  • Track budgets, costs and invoicing working with Finance and Optimization teams

  • Manage asset delivery, ensuring technical specifications are accurate and receipt of all required deliverables is fulfilled

  • Perform QC on delivered assets; require re-delivery from vendor or make necessary fixes internally

  • Manage assets into and within the designated, central repository

  • Liaise with Digital Marketing Creative partners and Programming & Strategy partners to ensure content delivers as required and on time to fulfill Digital Marketing plan

  • Lead localization process with vendor, including managing and tracking costs for internal chargebacks, working with international counterparts to ensure versioned assets are delivered in designated languages on time

Minimum Qualifications:

  • At least 3 years of experience in video/audio production in the entertainment space, preferably digital production

  • Experience managing a high volume of projects concurrently, anticipating needs and changing dynamics with a solutions-oriented mindset.

  • Proficient in use of Microsoft Office, Google Docs, Box, Airtable, Keynote/PowerPoint, Adobe Photoshop, Adobe Premiere

  • Strong understanding of content production, schedules, bidding, and budget management, specifically digital content and YouTube

  • Proven track record of managing and building relationships with external vendors

  • An affinity for children’s content and animation

  • Experience in localization and international dubbing management

  • Quality control proficiency

  • Detail-oriented, resourceful and dependable with excellent written, verbal and interpersonal skills

  • Ability to thrive in a fast-paced, digital-forward environment

  • Efficient with time with the ability to meet deadlines and self-direct time management

  • BA/BS Production/Digital Production or equivalent work experience


The hiring range for this position in Burbank, CA is $97,600 - $126,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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Explore this Location Burbank, CA

Billed as the "Media Capital of the World," Burbank boasts more than 1,000 media and entertainment companies, including the main headquarters for The Walt Disney Company.

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