Media Planning Manager

Job ID 10097669 Location New York, New York, United States Business ESPN Date posted Aug. 12, 2024

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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business.

Position Summary:

The Manager of Media Planning will focus on planning the holistic media strategy of the ESPN Marketing portfolio across owned and paid media, plus TWDC networks. The Manager will be responsible for understanding the various marketing challenges that our business faces and thinking creatively and strategically about how owned & off-channel Media and Data can be used to drive results. This position will report into the Director of Media Planning. This position is based in New York, New York.

Responsibilities:

Lead media plan development and execution of full funnel media campaigns across multiple sports
Work closely with cross-functional teams and frequently play a consultative role – by offering media insights to inform strategy, best practices, targeting recommendations, optimization suggestions and recaps where necessary
Manage day to day work and timely communication with internal and external teams while also providing direction, feedback and input to team on documents such as flowcharts, planning decks and recaps for designated properties
Steward effective communication and understand needs of marketing teams, creative and external media agencies to ensure team is set up to effectively lead day-to-day execution of campaigns across ESPN channels and paid media channels
Champion new and innovative approaches, fostering a culture of continuous learning
Work closely with performance media team to execute a cohesive, full funnel media strategy
Incorporate audience data and strategy into overall Media Planning process
Plays a part in the process with Marketing Leadership on long-term business and marketing goals
Determine and activate how to deliver necessary data to teams for various reporting purposes
Make data-driven decisions to optimize campaigns and demonstrate the impact of strategies to business goals
Provide feedback and guide junior team members to inspire their growth and development
Stay on top of sports industry trends, ad products, consumer and viewing behaviors to inform Media plans; provide point of view on relevant marketing campaigns and how ESPN can incorporate new technologies and partners into our campaigns

Qualifications:

Minimum of 5 years of relevant professional experience in media strategy & planning or media buying
Understanding of all media channels and experience coordinating across multiple media disciplines with a heavy focus on TV/CTV/Social/Digital for full funnel marketing plans
Comfortable with complex, cross-functional projects across teams and leagues
Strong collaborative and interpersonal skills with the ability to work dynamically across departments as well as manage internal and external partners
Extremely organized and motivated, with the ability to effectively prioritize and multi-task in a very fast-paced, deadline-driven environment
Proficient in analyzing campaign data to glean insights and measure success
Knowledge of industry planning and research tools
Strong entertainment industry knowledge, preferably in sports
Self-motivated and comfortable working independently with minimal supervision and direction
Excellent verbal and written communication skills
Proficiency in Excel and spreadsheets
Works with urgency, superior time management, problem solving skills and a critical thinker

Required Education:

Bachelor’s degree or equivalent in Marketing, Business or a related field

anslation

The hiring range for this position in New York, NY is $78,800.00 to $108,300.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About ESPN:

Working at ESPN is unlike anything else. That’s because we’re always finding new ways to interact with fans – however and wherever they connect with sports. Every day we’re doing things that no one has done, all in a dynamic culture where we defy odds and continuously outdo ourselves. When you have the latest technology, game-changing ideas and world-class talent on your team, every day is extraordinary.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business we call ESPN.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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