Marketing Manager - Hardlines

Job ID 10102311 Location London, United Kingdom Business Disney Experiences Date posted Oct. 17, 2024

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"There are so many opportunities to grow and learn within Disney! There is never a dull moment at work."

Diana, Principal Counsel

Job Summary:

To plan and complete long term and fiscal year marketing strategies for hardlines category. Be responsible for the marketing and account management of existing and/or new EMEA regional hardlines licensees.

With the Senior Marketing Manager, use key trends and consumer insights to develop and drive succinct strategies within DCP, whilst being agile to capitalise on the moment and support the category team on new opportunities and key licensees.

Responsible for working with licensees and retail teams to drive category marketing specific retail execution and initiatives (in-store POS, windows, digital, events, screenings, alignment opportunities) with key accounts, across all franchises, as well as category growth initiatives.

Relationships are key to the success of this role, both internally and externally. Actively manage and nurture the engagement, partnership and joint business planning with each licensee, new and existing, supporting the category team to drive and deliver strategic growth in licensing sales on behalf of the EMEA business.

This role will require you to be onsite 4 days a week in Hammersmith.

What You Will Do

Implement the long-term marketing strategy with the Senior Marketing Manager, for the Hardlines category and associated licensees in conjunction with category and franchise strategy teams
Manage day-to-day marketing relationship with key licensee marketing teams and provide category teams with support as and when needed across other growth licensees
Leverage macro and micro trends along with audience, category and retailer insights to craft more effective marketing campaigns for DCP, with maximum return on investment
Ensure all Signature Marketing campaigns in-scope are strategically aligned with the Hardlines category and licensee strategies (encouraging in knowledge and expertise to the Brand Marketing team)
Support Senior Marketing Manager and category team to pitch opportunities that improve the category growth in a meaningful manner improving the ‘white space’
Collaborate and develop positive relationships with local country DCP teams, providing information and regular marketing strategy and licensee updates as well as understanding and satisfying local market needs and differences
Work appropriately with the other managers within the regional marketing team to ensure Licensees are best championed across DCP Marketing Campaigns
Help effectively control allocated marketing budget secured through Annual Operating Plan
Work with licensee partners to unlock incremental funding / exposure of key products & campaigns
Share standard process and campaign analysis across regional, local and global teams

Required Qualifications & Skills

Ability to give both internal and agency creative teams clear direction and briefs, and manage feedback and approval process within relevant brand guidelines
Ability to analyse data and consumer insights, construct practical conclusions and implement recommendations to achieve business targets
Excellent communication skills both verbal and written
Ability to influence and achieve consensus, and be flexible and adaptable with partners at all levels and regions of the organisation (Global, EMEA, local market)
Financial acumen - driving a P&L and quarterly forecasting process
Ability to understand and work within the legal and brand guidelines provided by the relevant department
Resilient and nimble in an ever changing landscape
Computer literate including MS Word, Excel, PowerPoint and Keynote
Written and spoken English for business use, crucial; professional proficiency in another European language, beneficial
Skilled in recognising impactful creative, digital, social and brick and mortar hardlines marketing
Excellent strategic approach to problem solving and innovation
Outstanding planning and organisation skills
Cultural sensitivity and an understanding of local markets across EMEA

Preferred Qualifications

Degree level education in a related field or equivalent work experience
Marketing experience within consumer products commercialisation (ideally hardlines) and/or retail across EMEA. Experience in retail/shopper marketing advantageous
A strong understanding of omnichannel marketing campaigns including retail, experiential, social, digital, influencer and above the line marketing
Experience leading the planning, delivery and evaluation of innovative, outstanding hardlines marketing campaigns
Experience in pitching to B2B partners (ideally hardlines licensees) and retail partners
Proven experience of building effective relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals
Knowledge of trends within the category sectors with the ability to take industry trends and translate them into something that drives growth for The Walt Disney Company

The Perks

25 days annual leave
Private medical insurance & dental care
Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Limited, which is part of a business we call Disney Experiences.

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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