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Associate Manager/Senior Analyst, Consumer Insights

Job ID 10096912 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Aug. 13, 2024
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Job Summary:

The Associate Manager’s main role is to generate a holistic understanding of consumers in China through multiple sources of data not limited to ongoing trackers, ad-hoc insight projects and desk research.

He or she will be responsible for the day-to-day project management and insight generation, which help inform strategy decisions across all lines of business.

Responsibilities:

  • Ownership of inbound visitation and arrival studies about Mainland Chinese, in particular GBA that supports commercial development such as pricing, market sizing, sales channel, etc
  • Work with team supervisor to field and analyze primary research data, including the management of supplier relationships
  • Develop and manage KPI tracking & consumer sentiments to understand business performance and consumer trends in the context of the macro environment and the Disney resort
  • Synthesize with external data source to understand the market and resort visitation trends to support business planning across multiple lines of business
  • Present and communicate research results and insights to stakeholders across the business.

Requirements:

  • Bachelor’s degree in marketing, communications, applied mathematics, statistics, business or social sciences, or related disciplines
  • Min. of 6 years of working experience in executing customized research projects, preferable experience gained from Travel or Entertainment industry
  • Solid knowledge in leading customized market research projects for Mainland China is a must, social listening and consumer trend is a plus
  • Ability to translate technical and fact-based findings into actionable recommendations or insights
  • Strong collaboration skills to engage and work closely with multiple stakeholders under fast-faced environment
  • Proficient in written and spoken English, Cantonese and Mandarin.
  • Excellent skill on Microsoft Office and data manipulation (e.g. Macros)
  • Knowledge in VBA, data visualization tools (e.g. Power BI) and programming (e.g. SQL, Python) is advantage

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About Hong Kong Disneyland Resort:

Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email HKDL.Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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ABOUT HONG KONG DISNEYLAND

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    Hong Kong Disneyland Resort touches the hearts of millions of visitors every year by bringing immersive storytelling to life. We are proud to call Hong Kong home and are dedicated to supporting our city as a leading tourist destination in the world.

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    Disney is committed to providing comfort, happiness, and inspiration to kids and families around the globe. Hong Kong Disneyland Resort has been committed to help building a stronger community. We believe the power of Disney magic can make a positive difference to our community. We partner with community leaders and non-profit organizations to understand the social needs and create impactful initiatives that support families in getting through life challenges, and promote quality moments of togetherness or help people dream big.

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