Analyst, Marketplace & Platform Research

Job ID 10103182 Location New York, New York, United States Business ESPN Date posted Nov. 12, 2024

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Job Summary:

The Analyst, Marketplace & Platform Research, will be instrumental in establishing a high-level understanding of the media ecosystem in which sports fans live. They will assist in the collection, analysis of data and communication of insights to gauge performance across a wide variety of networks, apps, streaming services, and other products.

Departmental Summary:

ESPN Research sits central to many functions within the company, studying and informing internal teams about fan behavior and sentiment. The team oversees measurement and reporting across all platforms and properties, as well as brand, content, fan and marketplace research.

Responsibilities:

The role will entail both tracking and reporting as well as project-based work that spans strategic content and business focused priorities. The scope of research includes work on Pay TV trends (MVPDs and DMVPDs), evolving media and consumer behavior (e.g. television viewing, streaming, app usage), DTC pricing and positioning, and consulting sports/properties teams on special projects. Additionally, the Analyst will assist in the tracking of the Sports Betting Landscape, and the performance of ESPN BET, the company’s sports betting offering . These efforts will support Corporate Strategy, Programming, Business Development & Innovation, Finance, Distribution, Product and Marketing.

The Analyst will utilize all forms of media research, including syndicated television, streaming, and digital data as well as primary methodologies, both qualitative and quantitative. The Analyst will develop analyses that require culling multiple sources into streamlined insights and narrative perspectives in various deliverable formats. Across these resources, the Analyst will be responsible for managing several vendor relationships, keeping up to date on evolving methodology and exploring new partners with whom to work.

The role will represent ESPN Research in presenting to senior leaders and in cross-departmental strategy sessions and express a strong, thoughtful, data-based point of view drawing on media and consumer behavioral trends. They will report to the Manager, Marketplace & Platform, ESPN Research.

Qualifications:

Minimum of 1 year of research experience
Understanding of the media marketplace
Experience in quantitative methods such as survey design and development, sampling and analysis including proficiency with SPSS
Experience in qualitative research methods such as focus groups and consumer panel management
Familiarity with Nielsen’s suite of national TV tools like NNTV and National TV Toolbox
Ability to apply appropriate research methods to business questions
Flexibility to interpret and integrate numerous data sets together to uncover insights and form an analysis
Ability to ladder up insights into strategic, high-level recommendations
Strong written and communication skills, including experience presenting metrics to senior leaders
Proficient in Windows-based PC applications - Excel, Word and PowerPoint
Collaborative nature and ability to work well in a team environment

Preferred Qualifications:

Familiar and/or experienced with digital media research tools such as comScore, SimilarWeb, etc.
Familiar and/or experienced with media research tools such as HUB, Antenna, Kantar, STREAMTrack, etc.
Exposure to advanced analytical applications such as Power BI, Tableau, Looker, etc.
A working understanding of conjoint analyses as well as familiarity across other advanced statistical techniques such as segmentation, driver analysis, max-diff, etc.
Understanding of the market positioning and strategies of ESPN and the Walt Disney Company.

Required Education:

Bachelor’s Degree

#ESPNMedia

The hiring range for this position in New York, NY is $67,400 to $90,500 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About ESPN:

Working at ESPN is unlike anything else. That’s because we’re always finding new ways to interact with fans – however and wherever they connect with sports. Every day we’re doing things that no one has done, all in a dynamic culture where we defy odds and continuously outdo ourselves. When you have the latest technology, game-changing ideas and world-class talent on your team, every day is extraordinary.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Walt Disney Direct-to-Consumer & Intl, which is part of a business we call ESPN.

Walt Disney Direct-to-Consumer & Intl is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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