Analyst, Digital Forecasting (Marketing COE) NYC

Job ID 10100246 Location New York, New York, United States Business Disney Entertainment Television Date posted Oct. 21, 2024

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Diana, Principal Counsel

Job Summary:

Disney Entertainment (DE) is a global business segment for The Walt Disney Company with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company's direct-to-consumer streaming services – ESPN+, the Disney+ streaming service and its ownership stake in Hulu -- alongside Disney's international media businesses, DE aligns cutting-edge technology with world-class content and beloved brands to expand the Company's global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world. Comprised of the Company’s international business units and various direct-to-consumer streaming services, DE aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world

Job Summary:

The Analyst of Digital Forecasting on the Disney Entertainment Research, Insights and Analytics team will be responsible for full scale execution of the forecast workflow. This forecast process includes short and long term (next year, 5-year, 10-year) forecasts as well as tactical and strategic/ad-hoc analysis across a number of different business units and distribution end points. This person will work with other science and analytics analysts to balance the art and science of forecasting to identify user consumption patterns, short- and long-term trends, emerging insights, and data anomalies, while understanding contextual drivers and making strategic recommendations to the Manager, Digital Forecasting and other team leaders. The Analyst position is mostly a tactical role but is expected to think strategically and help to execute organizational strategy. The Analyst of Digital Forecasting will be responsible for building strong partnerships with internal and external stakeholders and can drive both tactical and strategic projects.

Responsibilities:

Forecasting/Modeling:

Identify the benefits and challenges of different modeling approaches for each business unit and participate in period reviews of each methodology to support continuous improvement.
Collaborate with analytics teams, leveraging statistical and machine learning to measure and project a user’s engagement with the Disney platforms across many KPIs.
Support continuous improvement and increased accuracy of forecasting process by analyzing various data sources to identify trends and measure potential impact on forecast models.

Advanced Analytics:

Analyze past results, perform variance analysis, identify trends, and make recommendations for improvements
Work with team members to translate highly ambiguous business questions into thoughtful and comprehensive analyses for stakeholders that deliver actionable insights.Evaluate and execute the appropriate statistical methods to use for analysis and forecasting of user engagement on the platform.
Create automated reporting using Excel and visualization tools such as Tableau

Data Quality Monitoring:

As a subject matter expert on internal/external data sources, ensure anomalies/bugs are escalated and if needed workarounds developed to ensure the data is as clean as possible, as these KPI’s will become the source of truth for various groups.

Collaboration and Partnership:

Ability to work in fast paced and ambiguous environment answering abstract business questions with speed and thoroughness.
Work across a wide variety of stakeholders to define technical and business requirements for deliverables

Database Management:

Write and maintain advanced and efficient queries using Snowflake SQL
Utilize knowledge of data structures and business needs to validate and test requirements for new data sources and tools in partnership with data science teams

Basic Qualifications:

Minimum of one year of experience conducting qualitative business analyses and insights, or relatable work/internships required.
Advanced Excel and SQL skills required. Experience using visualization tools highly desirable.
Experience in forecasting, scenario planning, modeling
Exceptional communication skills (verbal, written, listening)
Experience with data visualization tools (Tableau, Looker, Microstrategy)
Experience with data management tools (SQL, Snowflake)
This role is onsite and requires someone in office 4+ days a week in NYC. (Relocation is not provided.)
Strong analytic skills, high attention to detail and accuracy in a high-paced ambiguous environment either in a team setting or independently
Strong organizational and time management skills; ability to prioritize, multi-task and work with multiple managers on a variety of projects
Reliable; resourceful; pro-active in approach to questions, looks for solutions and information in creative ways
Flexible; embrace new assignments with a can-do attitude; will seek out opportunities to contribute without being asked and strives to autonomously drive impactful projects to completion

Preferred Qualifications:

Knowledge and understanding of online advertising metrics as well as web analytics (Adobe Analytics, an ad serving platform, etc)
An understanding of online metrics including impressions, page views, episode starts and their relationship

Required Education:

Bachelor’s degree is required, ideally in Data Science or quantitative field.

The hiring range for this position in New York, NY is $78,800 to $108,300 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with American Broadcasting Companies, Inc., which is part of a business we call Disney Entertainment Television.

American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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