Social Media Marketing Strategy Intern, Spring 2025

Job ID 10101305 Location Celebration, Florida, United States Business Disney Experiences Date posted Oct. 29, 2024

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"There are so many opportunities to grow and learn within Disney! There is never a dull moment at work."

Diana, Principal Counsel

Job Summary:

About the Role & Program
Disney Consumer Products (DCP) brings the magic of Disney’s beloved stories, franchises, and characters to families and fans around the world. From toys to apparel, books to games, our global marketing organization has a profound impact on The Walt Disney Company and the global markets in which we operate. With a portfolio of renowned franchises including Disney, Pixar, Marvel, 20th Century Fox, National Geographic, and Star Wars, we are a worldwide industry and category leader delivering innovative products that entertain and inspire!

If selected for this role, you will report to the Manager, Social Media Marketing Strategy. The approximate dates of this internship are January 2025 - June 2025

What You Will Do
Are you a content creator? Are you someone who spends most of their time scrolling, capturing, and editing content? Do you have a passion to learn how to do this professionally? As a Social Media Marketing Strategy Intern with Disney’s Consumer Products Marketing Team, you will produce innovative and conceptual social media ideas to support Disney’s consumer products business. You will participate in ideation sessions with the marketing teams. You will have the opportunity to show your creative thinking skills and social media savvy while working across a range of social platforms. You will get the chance to show off your creative skills, assembling content for our socials firsthand!

On any given day you might:

Ideate content concepts for Disney products on social platforms and analyze performance
Capture and edit content, producing multiple deliverables weekly
Build a community for social platform handles, engaging with content and connecting with followers and provide generational knowledge into Gen Z trends and way of thinking
Be an active participant and work with the team to develop social media plans/calendars
Work to develop influencer lists for gifting opportunities tied to our products

Required Qualifications & Skills

Actively engaged on a wide array of social media platforms with knowledge of content formats, functionality, and the latest trends
Experience in content creation
Ability to improve social content formats creatively
Partnership and relationship skills
Experience with TikTok as a user and creator
Creatively minded with the ability to inspire creative teams

Preferred Qualifications

Experience and proficiency with Adobe Creative Cloud: Photoshop & Illustrator
Previous experience with social marketing entertainment brands or experiences
Previous work experience in marketing strategy, consumer packaged goods, advertising agency, and/or brand management

Education

Be enrolled in a college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR have graduated from a college/university within the past six (6) months OR currently participating in a Disney College Program or Disney Professional Internship
Currently enrolled junior, senior, or graduated within the past six months majoring in Marketing, Communications, PR, Design, or related field

Eligibility Requirements & Program Information

Candidates for this opportunity MUST meet all of the below requirements:

At least 18 years of age
Possess unrestricted work authorization
May not have completed one year of continual employment on a Disney internship or Program

How to Apply

IMPORTANT: This application process requires an electronic online portfolio or link to a social platform. The URL link to this portfolio should be on your resume, and any portfolio passwords should be included.

Additional Information

Must be in compliance with The Disney Look appearance guidelines while at work
The approximate dates of this internship are January 2025 - June 2025
Ability to work full-time hours (approximately 40 hours per week) Monday - Friday, for the duration of the internship with possible evenings and weekends if necessary
Being able to provide own housing and reliable transportation to/from work is required
Limited housing opportunities may be available for Florida-based Disney Interns through American Campus Communities, for more information click here
Strong candidates may be invited to complete a phone interview. We highly encourage applicants to print a copy of this role description for reference if they are selected to move forward in the interview process. This information will not be accessible once the posting is closed.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Prod & Interactive Media, which is part of a business we call Disney Experiences.

Disney Consumer Prod & Interactive Media is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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Explore this Location Celebration, FL

The picture-perfect community of Celebration, 25 minutes southwest of Orlando, is a place like no other. Founded by The Walt Disney Company in the 1990s and named one of Forbes Magazine’s prettiest neighborhoods in America, Celebration features an idyllic downtown with architecture inspired by traditional Southern towns.