Marketing Strategy Intern, Latin America Sales & Marketing Trade, Spring 2025

Job ID 10100011 Location Celebration, Florida, United States Business Walt Disney World Resort Date posted Oct. 17, 2024

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ENJOY THE MAGIC

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*Benefits and eligibility may vary by business and location

HEALTH INSURANCE & WELLBEING
CHILDCARE OPTIONS
PAID TIME OFF
RETIREMENT PROGRAMS
TUITION ASSISTANCE
WEEKLY PAY

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"There are so many opportunities to grow and learn within Disney! There is never a dull moment at work."

Diana, Principal Counsel

Job Summary:

About the Role & Program

“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do! At Disney, you’ll help encourage that magic by enabling our teams to push the limits of entertainment and build the never-before-seen!

The Sales & Marketing Strategy Intern will be part of the Latin America Consumer & Sales Distribution Marketing Team. We are responsible for the evolution, deployment, and optimization of the travel trade channels that drive the Latin America business for Walt Disney World Resort, Disney Cruise Line and Disneyland Resort.

The approximate dates of this internship are January 2025 through June 2025

What You Will Do

Make an impact by collaborating with internal teams and clients to manage a variety of marketing, sales and training projects striven to increase relevance, drive intent to visit Disney Destinations and accelerate conversion to grow the business, including:

Lead Disneytravelagents.com (DTA.com) project management: ensure timely roll-out and build communication plan (i.e. PR release, social post, newsletter, client engagement)
Event Support: Assist in the planning and execution of marketing events, training or trade shows. Coordinate logistics, promotional materials, and post-event follow-up.
Interpret internal and external relevant data to understand trends across the Latin America market
Content Creation: Collaborate with the marketing team to build engaging and relevant content for various marketing channels, such as blog posts, social media updates, and campaigns. Ensure content aligns with the company's brand and messaging.
Marketing Analytics and Reporting: collect data from various marketing initiatives and prepare reports to evaluate the efficiency of campaigns. Use analytics tools to measure website traffic, conversion rates/CTA, and other key performance indicators.
Support on Marketing approvals: Evaluate creatives (online and offline) and provide mentorship to the Spanish-speaking clients.

Required Qualifications & Skills

What you bring to this role…

Bilingual proficiency in English and Native Portuguese or Spanish, including strong verbal and written communication skills
Experience in project management, marketing communications and business analysis
Proficiency in Microsoft Excel, Power Point, Word and Outlook
Strong problem solving and decision-making skills
Proven working ability in a lively, culturally diverse team environment and be able to multi-task different projects for different managers
Ability to handle information in a confidential manner

Preferred Qualifications

Knowledge of Latin America culture and consumer behaviors
MBA or equivalent experience in Marketing or Communications
Proficiency in Spanish

Education

Be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR have graduated from a college/university within 6 months at time of application posting OR currently participating in a Disney College Program or Disney Internship
Senior or a recent graduate pursuing a degree in travel/hospitality management, marketing/sales, international business/business or a related major

Eligibility Requirements & Program Information

Candidates for this opportunity MUST meet all of the below requirements:

At least 18 years of age
Possess unrestricted work authorization
Have not completed one year of continual employment on a Disney internship or program.

Additional Information

The approximate dates of this internship are January 2025 through June 2025
Be compliant with The Disney Look appearance guidelines
Able to work full time hours (approximately 40 per week) and have a consistent, reliable work schedule for the duration of the internship
Able to provide/have reliable transportation to/from work
Florida Housing: We provide limited housing opportunities for Florida Based Professional Interns through American Campus Communities, for more information click here

Recommendation – Print This Role Description: We encourage applicants to print a copy of this role description, so they can refer to it in the event they are selected for a phone interview. Note that this role description will not be accessible once the posting is closed.

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About Walt Disney World Resort:

Since opening in 1971, Walt Disney World Resort has played an important role in many childhood and family memories. Today, hundreds of millions of guests from around the globe visit this magical place to enjoy a Disney vacation. Through a combination of creativity, innovation and technology, the resort immerses guests in classic Disney tales and new kinds of family entertainment. Drawing from a rich heritage of storytelling, Walt Disney World Resort cast members bring Disney magic to life through unmatched attention to detail and superior guest service.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Walt Disney World Resort.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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Explore this Location Celebration, FL

The picture-perfect community of Celebration, 25 minutes southwest of Orlando, is a place like no other. Founded by The Walt Disney Company in the 1990s and named one of Forbes Magazine’s prettiest neighborhoods in America, Celebration features an idyllic downtown with architecture inspired by traditional Southern towns.