Manager, Retail Marketing (Project Hire)

Job ID 10102460 Location Bentonville, Arkansas, United States Business Disney Experiences Date posted Oct. 08, 2024

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"There are so many opportunities to grow and learn within Disney! There is never a dull moment at work."

Diana, Principal Counsel

Job Summary:

Disney Consumer Products is the business segment of The Walt Disney Company that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books to interactive games, movies, food, beverages, stationery and electronics. Overall, the Manager, Retail Marketing will have responsibility for the ideation, implementation and execution of marketing programs for the Walmart US account and Sam’s Club account.

Are you ready to join this team and make an impact? We are excited to learn more about you!

This role reports to the Senior Manager of Retail Marketing.

This is a 12-Month Project Hire position without any guarantee of permanent placement.

What You Will Do:

Responsible for building and driving retail marketing programs and ensuring they are implemented across digital, social, and physical marketing channels to achieve organizational objectives for market share, volume, revenue, operating income, and brand awareness.
Guide the tactical execution of marketing programs based on retailers' core strengths and needs to increase business, ensuring all deadlines and brand guidelines are met and creative consistency throughout all program elements.
Implement an end-to-end process for Influencer and social campaigns, including product prioritization, sample coordination, and collaboration with various parties.
Complete campaign activities within agreed timeframes at the agreed-upon quality levels and provide feedback and insights on campaign effectiveness. Provide insights on historical campaign performance and customer behavior to influence future campaign strategy.
Solicit cost estimates for best pricing on all marketing elements, ensuring all quality guidelines are met.
Write and submit retail creative briefs, providing retailer insights to the retail creative team/agency for the development of retailer programs.
Establish strong working relationships with retailer marketing managers, visual merchandising managers, site managers, media managers, key internal partners, agencies, and suppliers.
Seek out knowledge of competitive retailer program execution, recap, and bring findings/learning back to the team.
Advise on and partner with various internal teams to improve processes, find opportunities, and scale standard methodology, driving continual assessment and improvement of marketing execution.
Manage media P&P budget across retailer marketing initiatives.
Manage key promotional deliverables for all internal & external parties to deliver on-time, cost-efficient programs.
Responsible for consistently communicating all account activities, concerns, and potential elevation of issues to Senior Manager, Retail Marketing.
Responsible for retail marketing program recaps to necessary leaders, inclusive of coordinating across the team.
Position resides in Bentonville, AR.
This is a(n) (estimated project length) Project Hire position without any guarantee of permanent placement.

Required Qualifications and Skills:

Experienced decision maker & manager of marketing program strategy, planning, and operations.
Experienced & compelling storyteller/presenter to large groups & executives.
5+ years of Retail Marketing experience and industry knowledge.
2+ years of agency experience desirable.
3+ years of Walmart/Sam’s Club and/or Disney experience desirable.
Use data and insights to make informed and impactful decisions and have the acumen to translate complex data into actions and improvements.
Have an incredible focus on operational excellence and getting the fundamentals right to find opportunities for efficiency and improvement.
Believe in and prioritize the team's collective success. Be quick to jump in, help, mentor, and coach your fellow team members.
Experience operationalizing processes, optimizing campaigns, and finding actionable insights from prospect and customer behavior is critical.
Have experience in multiple facets of digital marketing.
Be passionate about the customer journey
Continually seek to understand customer needs, transforming insights into action, and leading breakthrough initiatives.
Have experience working in cross-functional teams
Knowledge of marketing-related business practices, including advertising, market research, technology, and budgeting.
Effective communication skills and adaptable communication style for interacting with team members, upper management, and clients.
Time management and organization skills for planning and implementing both large and small marketing projects and initiatives.
Leadership skills to motivate team members and manage conflicts.
Analytical and problem-solving skills for coming up with ideas to increase demand for products and services.
Mac & Keynote proficiency is a requirement
Working knowledge of basic Microsoft programs such as Outlook, Excel, and Word needed.

Education:

Bachelor Degree or equivalent experience in Marketing or related field preferred.

Benefits and Perks:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Products, Inc., which is part of a business we call Disney Experiences.

Disney Consumer Products, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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