Manager, Digital Analytics

Job ID 10104952 Location Anaheim, California, United States Business Disney Experiences Date posted Oct. 29, 2024

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"There are so many opportunities to grow and learn within Disney! There is never a dull moment at work."

Diana, Principal Counsel

Job Summary:

“It takes people to make the dream a reality.” Walt was on to something when he said that, and it continues to ring true today. No matter the stage in your career, being a part of Disney Experiences means being a part of a team where you help bring innovation to life through unsurpassed products, services and remarkable experiences. As a Cast Member you are the steward of and connection to our legacy and the backbone of our thriving innovations. Join our team and watch your dreams come true.

Consumer Insight, Measurement & Analytics (CIMA) is a center of excellence within Disney Experiences and is leading strategy development and decision making through actionable data analytics, integration, and insights. Within CIMA, the Digital and Travel Operations Analytics (DTOA) team is focused on leveraging best practices in analytics to capture data, analyze, and optimize our digital and contact center channels to drive Guest satisfaction and business outcomes.

We are seeking a Manager, Digital Analytics with a passion for creative problem solving, analytics and digital technology. In this role you will work directly with partner teams in a fast-paced environment, conducting both planned and ad hoc analyses, consolidating performance into holistic stories, and communicating insights to a variety of audiences.

This position will support the Disneyland Resort business with a focus on the disneyland.com website, including vacation booking and ticket purchase experience, leads multiple direct reports and reports to the Sr. Manager, Digital Analytics. You are encouraged to apply, even if you don’t think you meet every requirement in this posting. In DTOA, we’re looking for a resourceful analytical leader with a demonstrated ability to learn and expand the team’s capabilities, not just those who tick 100% of the boxes.

What you will do:
Interpret digital performance as part of a the business story, inclusive of observations, key insights, and recommendations
Present findings to partners and executives
Lead deep dive analyses of user behavior across the digital ecosystem
Support partners through regular reporting as well as ad-hoc analyses
Lead creation of digital tracking strategies for mobile app enhancements, and coordinate with developers on delivery of tracking solutions
Act as subject matter expert of Adobe Analytics implementation strategy
Recommend optimization tactics based on analyses
Manage prioritization for team adjusting to changing business priorities
Develop relationships with partners to enable holistic storytelling
Create compelling presentations to highlight analysis and tell the story
Proactively drive innovation in the digital analytics space

Required Qualifications & Skills:
5+ years of analytical experience
3+ years of digital analytics tool use such as Adobe or Google Analytics
Experience defining mobile application or website analytics tracking requirements
Independent time management and prioritization skills
Experience leading a team
Ability to derive actionable insights from data and effectively guide decision-making
Strong understanding of segmentation as it relates to digital analytics core principles
Ability to excel as a team player in a fast-paced, cross-functional environment
Knowledge of relational database concepts
Expert knowledge of digital analytics KPIs
Proactive problem-solving and critical thinking skills
Ability to own analytical projects from ideation to completion
Ability to work with ambiguity
Bachelor’s degree in analytical/quantitative field (e.g. Statistics, Economics, Mathematics, etc.)

Required Education:
8+ years of analytical experience
5+ years of of digital analytical tool use such as Adobe or Google Analytics
Experience in the travel industry
MBA or Master's degree in a quantitative field

#DisneyTech

The hiring range for this position in Anaheim California is $148,500.00-$180,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Disney Experiences.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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