Marketing & Media Strategy Representative

Job ID 10100346 Location Toronto, Canada Business Walt Disney World Resort Date posted Sep. 17, 2024

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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

Overview

This role supports Canada’s Marketing and Media Strategy efforts. A key goal of this position is to leverage consumer insights to develop and implement marketing strategies that will build awareness, enhance the brand and drive incremental visitation and revenue from Canadian tourists. The primary responsibilities will involve the development and oversight of comprehensive marketing strategies, with a strong emphasis on digital and social media, for Disney Parks and Resorts. The strategy team provides support to various destinations, including Walt Disney World Resort, Disneyland Resort, Disney Cruise Line, Aulani, a Disney Resort and Spa, and Adventures by Disney.

Type: Contract (12-18 months)

Responsibilities

Marketing Strategy:

Assist with annual marketing strategy development
Collaborate with internal and external partners and agencies to obtain, analyze and interpret data to determine marketing program performance and develop future plans based on findings
Conduct ad hoc analyses to assess offer performance, booking patterns, etc.
Understand Canadian competitive and economic trends, audience data, overall travel/tourism market information and provide insights into new innovations and new media channels

Media Campaign Planning and Execution:

Assist with the development of, and manage, the execution of annual and quarterly media campaigns; campaigns will have a strong digital and social focus but will include all mediums including YouTube, audio, OOH television, gaming and CRM
This role will be responsible for managing media plans with both internal and external agencies, assessing both parties requested budget and tactics and determining which strategies will utilize dollars in the most efficient way to meet marketing objectives
Support campaign monitoring and optimizations
Continually seek out new digital advertising opportunities
Manage pre-arrival and acquisition CRM campaigns
Manage the content strategy for consumer websites including launch of all offer and new product/celebration websites and/or microsites
Assist with ongoing budget tracking and reconciliation

Creative Development:

Work with internal and external agencies to manage the development and approval of creative required for campaign execution
Ensure Canadian insights, unique market and plan needs are communicated and included in creative executions

Required Qualifications:

3+ years’ experience in Digital Marketing/Media Buying/Brand Building/Strategic Planning
Strong understanding of social and digital media buying, tracking and analysis is required
Strong familiarity with Social platforms and digital industry trends
Excellent oral and written communication skills, strong business acumen
Experience managing creative development (in-house and external agencies) with keen attention to detail
Ability to work effectively with remote teams
Superior organization and time management skills
Proven ability to successfully manage multiple priorities in a multi-stakeholder environment
Must be able to build PowerPoint presentations and be proficient in Excel and Word
A valid passport and driver’s license are required
Legally able to travel to and drive in the United States
French oral/written skills are an asset
Bachelor of Commerce degree or equivalent

Disney Parks & Resorts Overview

The Canada office of Disney Parks and Resorts is responsible for Marketing and Sales activities for the Walt Disney World Resort in Florida, the Disneyland Resort in California, Disney Cruise Line, Aulani a Disney Resort & Spa in Hawaii and Adventures by Disney. We are a dynamic group of professionals who are passionate about positioning Disney Parks & Resorts as the most trusted provider of travel and leisure experiences throughout the world.

The Walt Disney World Resort is the most popular tourist destination in the world encompassing over 120 square kms and includes 4 world famous theme parks, two water parks, over 20 owned and operated resort hotels plus shopping, dining, entertainment and recreation offerings. The Disneyland Resort features two theme parks - Disneyland Park, “The Happiest Place on Earth”, and Disney’s California Adventure Park that captures the excitement of California through Disney storytelling - a place where Disney magic meets California fun. Disney Cruise Line offers an array of incredible itineraries and has created an industry-leading family cruise experience. Aulani is a Disney Resort & Spa located in beautiful Ko Olina, Hawaii. Adventures by Disney provides hassle-free, guided vacations to destinations worldwide.

Our Company proudly provides equal employment opportunity for all employees and applicants. We welcome and encourage applications from persons with disabilities. Accommodations are available upon request for candidates taking part in any aspect of the selection process.

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About Walt Disney World Resort:

Since opening in 1971, Walt Disney World Resort has played an important role in many childhood and family memories. Today, hundreds of millions of guests from around the globe visit this magical place to enjoy a Disney vacation. Through a combination of creativity, innovation and technology, the resort immerses guests in classic Disney tales and new kinds of family entertainment. Drawing from a rich heritage of storytelling, Walt Disney World Resort cast members bring Disney magic to life through unmatched attention to detail and superior guest service.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Canada) Ltd., which is part of a business we call Walt Disney World Resort.

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