Sr Brand Marketing Manager

Job ID 10100962 Location Toronto, Canada Business The Walt Disney Studios Date posted Sep. 18, 2024

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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

The Walt Disney Company Canada has a Toronto-based Marketing group in Canada. This opportunity will involve establishing a heightened marketing and brand presence for Disney +. We are seeking a Sr. Brand Marketing Manager who will collaborate with the local Disney+ leads and Global Growth Marketing teams, all while collaborating effectively with U.S. based functional groups.

Status: Full Time

Responsibilities:

Lead the development, management and execution of the Canadian Brand Marketing strategy for Disney+, ensuring alignment with key stakeholders.

Work with and support the Canadian Disney+ team to define and execute a Canadian strategy and deliver regional marketing plans with a consistent brand voice, style, and tone.

Build a social strategy for existing and emerging channels to deliver data-driven recommendations for new creative strategies.

Develop and lead comprehensive media campaigns across multiple platforms.

Work closely with Growth Marketing to help oversee the Canadian brand marketing strategy including programmatic display, paid search, paid social, lifecycle, affiliate marketing and synergy opportunities.

Developing and manage the Brand priority calendar.

Support local Disney+ brand health and customer preference market research studies.

Manage post campaign analysis and reports while sharing results and recommendations.

Work closely with the analytics team to ensure tracking is in place for appropriate campaign measurements and use attribution modelling to assess and optimize channels and campaigns.

Analyze and present results as it relates to marketing campaigns to provide guidance and real-time direction for the content marketing teams.

Direct and supervise external agencies.

Supervising brand advertising and product design.

Manage relationships with key internal and external partners.

Manage special marketing projects as directed.

Requirements:

Minimum 7 + years of brand/related marketing experience.

Significant professional experience managing brand marketing campaigns.

Experience with social media marketing accelerating channel growth organically / paid.

Proficiency with running large marketing campaigns, data and attribution tools, deep analytics, and performance monitoring.

Established relationships with Canadian media companies.

Excellent analytical skills with the ability to leverage trends that drive actionable insights & recommendations.

Ability to prioritize, multi-task, work under pressure & meet deadlines with attention to detail.

Demonstrated ability to collaborate effectively with both local and remote stakeholders

Education:

Undergraduate degree in Marketing, Business or equivalent

Our Company proudly provides equal employment opportunity for all employees and applicants. We welcome and encourage applications from persons with disabilities. Accommodations are available upon request for candidates taking part in any aspect of the selection process.

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About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Canada) Ltd., which is part of a business we call The Walt Disney Studios.

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