Intern, Regional Marketing, Disney Consumer Products - Jan to Jun 2025

Job ID 10098656 Location Singapore, Singapore Business Disney Experiences Date posted Aug. 21, 2024

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*Benefits and eligibility may vary by business and location

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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

Disney Consumer Products (DCP) is the business segment that brings stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 product categories. The Regional Marketing Intern would provide creative and administrative support to the regional marketing team.

This role will gain exposure in the planning and execution of marketing and communication strategies and activities, collaborating across other lines of businesses in Disney in the delivery of integrated consumer product marketing initiatives across Southeast Asia, Middle East & North Africa (SAMENA).

The role will be responsible for the marketing campaign planning and deployment of Mickey In Real Life, Disney Summer Festival (Stitch) and Marvel 2025. The position will be providing advice on the planning and implementation of digital and retail campaign ideas and will be coordinating all aspects of operational workflows across the region ensuring all country marketing teams within SAMENA are deploying this campaign and have all assets and information to successfully deploy this campaign locally.

Responsibilities:

Dedicated Project: Mickey In Real Life, Disney Summer Festival (Stitch) and Marvel 2025

Coordinate the campaign across all markets for SAMENA
Formulate social media engagement strategies
Execute organic/paid social media content plan to give exposure to regional and local licensees
Research on suitable influencers for a seeding outreach
Deploy AR experiences for a social UGC activation across all markets for SAMENA
Collate marketing activation event details across SEA markets for exposure on Disney websites

Supporting:

DCP Retail Marketing Campaigns

Ideate marketing activations for upcoming campaigns
Update and maintain campaign calendars
Build signature campaign decks in accordance to TWDC design templates
Manage the assets and distribution to key stakeholders
Post—campaign reporting: Analyse results of the campaigns and share with markets as best practice

DCP Digital Marketing Campaigns

Research on latest digital trends relevant to Disney
Ideate/lead brainstorming of digital content ideas for each campaign
Vendor liaison responsibilities to ensure projects adhere to timelines and budgets
End to end Project management of digital content involving both internal and external stakeholders

Overall

Actively participate and support brainstorming sessions, business reviews and campaign reviews
Think creatively to produce new concepts/ideas, while working with available assets
Liaise with different lines of business and learn synergy for marketing campaigns

Internship Requirements:

Currently an undergraduate pursuing a bachelor's degree
Still an undergraduate and not yet graduated during the internship period
Must be available for full-time internship commitment (Monday to Friday, 9am-6pm) between January to June 2025
Indicate your internship availability (start and end date) in your resume
Indicate your expected graduation date in your resume
Indicate your marketing portfolio link in your resume and application

*Please apply to this job posting only if you are available for a full-time internship during the stated period. Please note that only shortlisted candidates will be contacted.

Requirements:

Currently an undergraduate pursuing a bachelor's degree/diploma in Marketing, Communications, Media, Design, or a related field
Knowledge or interest in Digital Marketing and/or Visual Merchandising is a plus
Active user of social media channels who stays up to date on trends and new developments
Interest or fan mentality for our brands and characters
Highly self-motivated and meticulous with a strong passion for retail and marketing
Ability to adapt quickly to a constantly evolving organizations, and to thrive in a fast-paced working environment
Strong team player; possesses good interpersonal skills with a high level of enthusiasm in collaborating in cross functional teams
Adopts a challenging and questioning approach, proposing information and solutions in creative ways
Passionate team player with a never-ending curiosity
Self-starter that needs minimal supervision in motivating himself/herself, always looking for opportunities to contribute to our campaigns and overall projects.
Ability to prioritize workload to meet competing deadlines and manage stakeholder expectations
Strategic thinker with good communications skills
Creative mindset with the ability to leverage on data to develop strategy/decisions
Proficient in MS Office, Adobe Photoshop and Keynote
Excellent command of written and spoken English

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Southeast Asia), which is part of a business we call Disney Experiences.

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