Sr Analyst, Marketing Ops - Contract

Job ID 10080563 Location Singapore, Singapore Business The Walt Disney Studios Date posted Feb. 14, 2024

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RETIREMENT PROGRAMS
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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

As part of the Marketing Operations, the Sr. Analyst, Marketing Operations drives the execution and campaign delivery of our lifecycle communications to enable the initiatives and objectives of our marketers. In addition, this role administers user lifecycle messaging tests to drive experimentation and draw learnings from strategies defined by our marketers. This role is a hybrid of skill sets, which include: hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate. A successful Sr. Analyst maximizes message utilization while balancing the needs of users and internal stakeholders using a measured collaborative approach.

Responsibilities:

Build, test and deliver lifecycle messages
Execute messaging optimization and best practice adoption
Run split and multivariate tests, ensuring test protocols are administered to minimize bias
Coordinate with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers
Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they’re addressed
Monitor messaging programs and campaigns and mitigate or flag issues to partners
Traffic messages utilizing targeting capabilities while balancing against business goals
Implement and audit all analytic encoding to enable messaging effectiveness
Drive messaging reporting and run adhoc analysis when requested
Ensure all messages conform to GDPR, and other legal or compliance requirements

Basic Requirements

4+ years in marketing executing CRM/Lifecycle channel optimization and insights
Deep experience in email, push, sms, in-app messaging channels and platforms
An understanding and administration of message experimentation best practices
Attention to detail, with an ability to identify issues and implement remedies
Proficiency in building HTML emails from assets files, make message template adjustments and have the ability to articulate more complex needs to developers
Capable of conveying even the most complex concepts in simplified, easy to understand, and digestible terms
Passion for velocity, enabling the team to scale through superior project management
Analytic orientation and curiosity, using insights to drive your next course of action
Superior presentation, communication and documentation skills
Be a highly organized, highly methodical and strong team player
Be able to multitask and handle simultaneous projects, have exceptional problem solving skills and display composure under stress
Self-motivated, with a drive to exceed user expectations and enable partner marketing teams
Thrives in ownership, as our resident churn mitigation email expert
Superior stakeholder partnership management via a consultative approach
Working knowledge of agile methodologies and of Jira/Confluence
Working knowledge of email and mobile channel best practices
Ability to be on-call, when high priority business needs necessitate
Language fluency in English

Preferred Requirements

Experience in an operational role
Proficiency in SQL and template scripting (e.g AMPscript, Liquid)
Proficient in Salesforce Marketing Cloud, Braze, and /or other lifecycle marketing platforms, ideally certified in one main platform
Experience in building lifecycle user journeys
Experience supporting a globally distributed stakeholder team
Working knowledge of compliance requirements
Fluency in another language (e.g. Korean/Japanese)

Education

Bachelor’s degree in Marketing, IT, Computer Science or related field; or equivalent practical experience

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Southeast Asia), which is part of a business we call The Walt Disney Studios.

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