Senior Product Manager II, Content Promotion

Job ID 10100578 Location Santa Monica, California, United States / Seattle, Washington, United States Business Disney Entertainment & ESPN Technology Date posted Sep. 12, 2024

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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

Disney Entertainment & ESPN Technology

On any given day at Disney Entertainment & ESPN Technology, we’re reimagining ways to create magical viewing experiences for the world’s most beloved stories while also transforming Disney’s media business for the future. Whether that’s evolving our streaming and digital products in new and immersive ways, powering worldwide advertising and distribution to maximize flexibility and efficiency, or delivering Disney’s unmatched entertainment and sports content, every day is a moment to make a difference to partners and to hundreds of millions of people around the world.

A few reasons why we think you’d love working for Disney Entertainment & ESPN Technology

Building the future of Disney’s media business: DE&E Technologists are designing and building the infrastructure that will power Disney’s media, advertising, and distribution businesses for years to come.
Reach & Scale: The products and platforms this group builds and operates delight millions of consumers every minute of every day – from Disney+ and Hulu, to ABC News and Entertainment, to ESPN and ESPN+, and much more.
Innovation: We develop and execute groundbreaking products and techniques that shape industry norms and enhance how audiences experience sports, entertainment & news.

The Product Management team guides the strategy and vision for Disney’s incredible global digital products portfolio - from Disney+, Hulu, ESPN+ and the ESPN App to Marvel Unlimited, National Geographic, ABC and ABC News, and film websites and games. This team impacts the way millions of people around the world experience and engage with Disney’s iconic stories and unmatched content in more personalized and immersive ways, leveraging cutting-edge technologies ranging from Machine Learning to Extended Reality.

Job Summary

Hulu’s Product team is responsible for building the Hulu app experience to engage, retain, and delight our 50M+ viewers. Our team is highly focused on delivering against where Hulu’s strengths meet our opportunities: aggregated content experiences, flexible technical capabilities that power our business, and providing user choice and control for our subscribers.

Our ultimate goal is a functional experience that is in seamless harmony across our subscriber base and all of our partner teams at Hulu. In other words, we succeed when we simultaneously make our viewers happy while also meeting business goals and objectives. We are seeking a Senior Product Manager II who will own and drive the product strategy, roadmap, and development for content promotion and targeting capabilities, with a specific focus on how we expose users to new content and offerings.

The ideal candidate is an expert in using data and machine learning to drive product performance. You understand the intricacies of content ecosystems and have a proven ability to work closely with content partners to push the boundaries of how new stories are introduced and experienced by users. Collaboration, innovation, and a deep commitment to enhancing both the user experience and business outcomes are key to your success in this role. Your work will be central to how we expand the reach of new and compelling stories, ensuring that the content is effectively surfaced and experienced by the right audiences.

Responsibilities

Craft and communicate the product roadmap for Hulu’s content promotion capabilities
Oversee the design and implementation of machine learning-driven strategies that enhance the discovery of new and priority content, while ensuring these recommendations serve both user engagement and business partner objectives
Partner with product, engineering, design, marketing, analytics, and data science teams to deliver impactful and data-driven product features that elevate the content discovery experience
Utilize advanced analytics, user research, and A/B testing to inform product decisions and measure the success of implemented features
Champion the end-user experience by ensuring that content recommendations are personalized, relevant, and seamlessly integrated into the app
Stay at the cutting edge of industry trends, particularly in machine learning and AI, to incorporate the latest advancements into product development
Define and track key performance indicators (KPIs) to assess the impact of product features on business goals and user satisfaction
Provide leadership and mentorship to junior product managers and cross-functional teams, fostering a culture of collaboration and continuous learning

Basic Qualifications

Bachelor’s degree in a relevant field (e.g., Computer Science, Data Science, Engineering, Statistics, Economics, etc.) required; advanced degree preferred.
7+ years of product management experience, with a strong focus on machine learning, AI, or algorithm-driven products.
Proven experience managing and optimizing recommendation, promotion, or messaging tools, particularly within large-scale consumer-facing products Strong proficiency in data analysis and the use of A/B testing methodologies to drive product decisions and improvements.
Demonstrated ability to work cross-functionally with engineering, data science, design, marketing, and other teams to deliver impactful product features.
Excellent communication and collaboration skills, with a proven ability to influence stakeholders at various levels of an organization and present technical content to non-technical audiences.
Strong strategic thinking and problem-solving abilities, with a focus on balancing user experience with business outcomes.
Strong sense of ownership, accountability and pride in your work, always following through and a willingness to get your hands dirty, if needed.
A comfort level with adapting to changing priorities.

Preferred Qualifications

Advanced degree in a relevant field (e.g., Computer Science, Data Science, Engineering, Business)
Proficiency in data analysis tools such as SQL, Python, or similar, to extract and analyze data for better product decision-making

The hiring range for this position in Seattle, WA is $156,300 to $209,600 per year and in California is $149,300-$200,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Entertainment & ESPN Technology:

Disney Entertainment and ESPN Technology (DE&E Technology) provides the technological backbone and product development for Disney’s two media business units, while helping to keep the company at the vanguard of innovation – enabling the Company to continuously leverage technology to enhance storytelling and creativity, while delivering scalability, flexibility, and efficiency for its businesses.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Technology LLC, which is part of a business we call Disney Entertainment & ESPN Technology.

Disney Streaming Technology LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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