Specialist, Ad Operations

Job ID 10101599 Location New York, New York, United States Business The Walt Disney Studios Date posted Sep. 19, 2024

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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

The Specialist, Ad Operations will play a critical role in managing all executional aspects of paid media campaigns pertaining to tagging, tracking, audience verification, data capture strategy, and overall media technology, to ensure the timely launch and proper execution of advertising campaigns. The ideal candidate has a passion for the digital media landscape, possesses excellent communication skills, and has the ability to ideate and collaborate across teams.

Responsibilities:

Act as liaison with paid media teams, creative teams, and publisher partners regarding planning, tracking, scheduling and delivery of campaigns
Work closely with manager to serve as a point of contact between ad server and internal business units
Support all media trafficking needs by scheduling and maintaining placements, rotation of ads, and creative throughout the lifetime of campaigns
Efficiently distribute tags, trackers, and creative assets to all media partners
Embed additional survey, audience measurement, verification, and other tracking components for external vendors as needed
Support daily QA and timely troubleshooting of all placements, tagging, and floodlights/vendor pixels for on-site tracking implementations to ensure proper tracking
Educate and assist internal/external teams on proper implementation and best practices of third-party ad serving tags and systems
Proactively communicate with all internal teams (paid media, analytics, creative, etc.) at the onset of a campaign to identify and implement all creative and technical requirements
Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property

Basic Requirements:

2+ years ad operations experience either agency side or within the digital industry (inclusive of DSPs, ad serving companies, etc.), trafficking large-scale paid media campaigns
Experience with direct response campaigns Hands on experience with DoubleClick Campaign Manager third-party ad serving
Flexibility & ability to work in a fast paced and dynamic environment
A strong communicator with a can-do, positive attitude and a strong desire to get things done
Sense of humor and desire to have fun!

Preferred Requirements:

Experience with Mobile App Tracking solutions preferred: Kochava, Appsflyer, Adjust, etc.
Experience with rich media solutions preferred: DoubleClick RM, Flashtalking, Sizmek, etc.
Experience with third-party ad verification partners preferred: Integral Ad Science, Doubleverify, etc.

Basic Education:

Bachelor’s degree in marketing or related field; or equivalent practical experience

The hiring range for this position in New York is $80,770.00 to $108,350.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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