Senior Marketing Manager

Job ID 10082241 Location Milan, Italy Business The Walt Disney Company (EMEA) Date posted Sep. 13, 2024

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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

This role is office based in Milan 4 days per week

Disney+ is The Walt Disney Company’s Direct to Consumer video entertainment service. Launched within the EMEA region in 2019 it includes long and short form content from Disney, Marvel, Star Wars and National Geographic. Since then, it has expanded to include general entertainment from some of the biggest studios like ABC, FX, Hulu, as well as our own local original programming.

The Disney+ team is accountable for the strategy and day-to-day commercial performance and operations of Disney+ across Europe and future market launches across Middle East and Africa. This position will be located in Milan with flexible working policies and will specifically focus on leading our content marketing in order to drive awareness and anticipation for our content and our continued growth through customer acquisition and engagement.

We are looking for an experienced marketeer to lead our Disney+ Italy Brand & Content Marketing. This is a full-time, permanent position based in our office in Milan. Reporting to the Vice President, DTC, Italy, this role sits within the Disney+ Leadership Team, alongside peers who head up Growth, Programming and Merchandising, Research, Creative.

The Senior Marketing Manager is accountable for the brand and content marketing and media strategy, as well as campaign management and delivery, across Italy.

Key areas of delivery:

Own and deliver the Disney+ marketing strategy, with a focus on driving business growth through our marketing

With a deep understanding of the Italian media landscape, lead a double digit $mm marketing budget and plan and implement efficient media strategies

Own and run our Disney+ Italy social media channels

Drive constant innovation and enable agility in our campaigns

Drive continuous improvement in our campaign efficiency through a meticulous test-and- learn approach, post-campaign analysis and creative testing

Commission and lead long term media partnerships to deliver an efficient, always-on presence to drive awareness and consideration

Define our content priorities using a data and customer-led approach, and ensure marketing strategies complement Global and Regional plans

Lead a seamless campaign planning process, effectively coordinated with our cross-business team including performance, merchandising, CRM

Strategic & creative leadership:

Lead our marketing long range, annual and quarterly planning process working with the regional marketing and finance team

Play a lead role in shaping the market content strategy, working closely with the Programming and Growth teams

Build cohesive marketing plans with successful creative campaign strategies and outstanding creative, including tailored local market activations that continually set a higher standard of our creative output

People Leadership:

Lead, mentor and develop a team of Talents, instilling high-performance with the motivation in developing others alongside themselves

Stakeholder management:

Collaborate with a matrixed team across the business to ensure plans are comprehensive and well- coordinated, create space for strategic conceptualisation and innovation, and build agility into plans to accelerate success

Inform and influence senior executives across the business

Take an active role in the Disney+ Leadership team, sharing insight, strategy & creative

Experience Required

Extensive experience in similar marketing roles (10+ years)
A deep understanding of the Italian media market, media planning and buying, as well as consistent record of effective marketing budget management
Experience driving growth in a subscription business, using marketing levers
Deep knowledge of the entertainment landscape
Excellent communications skills both in Italian and English (written, verbal, presentation)
Successful track record working in a complex matrixed international organisation
Experience developing teams and successfully influencing executive level leadership

Skills Required

Analytical and KPI-orientated mind-set, with an ability to drive decisions using data
A passion for strategic and creative excellence
A driver of change who’s comfortable representing Disney+ Italy within the EMEA region
Thrives in an agile working environment with a degree of ambiguity of future plans
A teammate with strong collaboration and relationship building skills

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About The Walt Disney Company (EMEA):

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with THE WALT DISNEY COMPANY ITALIA SRL, which is part of a business we call The Walt Disney Company (EMEA).

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