Marketing Strategy Manager - Disney Consumer Products

Job ID 10098532 Location Glendale, California, United States Business Disney Experiences Date posted Sep. 11, 2024

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Because our employees and cast members are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, educational opportunities and more.

*Benefits and eligibility may vary by business and location

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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

Disney Consumer Products (DCP) brings the magic of Disney's beloved stories, franchises, and characters to families and fans around the world. From toys to apparel, books to games, our marketing organization has a meaningful effect on The Walt Disney Company (TWDC) and the markets in which we operate. With a portfolio of renowned brands including Disney, Pixar, Marvel, 20th Century Fox, National Geographic, and Star Wars, we are a worldwide industry and category leader delivering innovative products that entertain and inspire.

As a Manager with the DCP Global Marketing Strategy Team, you will help deliver best-in-class global marketing and go-to-market strategies and execution for Disney Princess and Frozen to create maximum value for the company. You'll partner with internal Cast Members and external agencies across brand marketing, creative advertising, PR and communications, customer engagement, and franchise/commercial teams. In addition, the Marketing Strategy Manager will work very closely with our licensee partners to support execution of marketing campaigns tied to Disney product launches. You will be responsible for providing strategic input, building, shaping, and implementing integrated communication plans, evaluating creative, and monitoring and analyzing campaign performance as part of a dynamic marketing team.

The Marketing Strategy Manager will report to the Senior Marketing Operations and Campaign Manager.

Responsibilities/You Will:

Work with Mgr., Global Marketing Strategy to develop campaign plans, one pagers and pitch decks
Work with Mgr., Global Marketing Strategy to write creative briefs supported by business strategy, objectives and insights.
Own campaign schedule: development of work-back timings, tracking actions to ensure campaign milestones and deadlines are met
Assist in gaining buy-in to global marketing strategies at all levels, as well as executional commitment from regional partners to activate across key markets and key lines of business
Serve as the key communication source on assigned campaigns, regularly broadcasting status, keeping regions and global stakeholders up to date on campaign development real time
Facilitate best practice exchange and insights across global markets
Partner with brand commercialization leads to ensure seamless communication and holistic approach across different properties
Manage campaign budgets ensuring efficient and timely use of marketing funds, maintaining real-time records
Ensure all workstreams for campaigns are scheduled and tracking on budget, including: media guidance; PR and communications; cross line of business (XLOB) synergy, social engagement, and corporate social responsibility (CSR)
Communicate regularly with licensee partners, making sure needs are met with the intent of building strong business relationships and ensuring high quality programs

Basic Qualifications/You Will Have:

5+ years of relevant marketing experience, ideally in Marketing Strategy or Brand Management
Manage cross function collaboration and input across global brand commercialization, global category, global communications, and global digital/media to execute campaigns
Proficient technical marketing skills to provide strategic input and drive communication planning
Experience developing partnerships with internal and external team members in a collaborative and inclusive environment
Expertise in project-managing a portfolio of projects, successfully balancing strategies, work flows and budgets. Highly organized, independent and detail oriented with strong follow up skills
Experience interpreting data and making recommendations based on research and consumer insights
Experience in social media marketing, digital advertising, experiential and content-based marketing
Possess excellent written and verbal communication skills and polished presentation skills
Proficiency in Microsoft Excel, Word, PowerPoint. Proficiency in Keynote
An optimistic professional, with a bias for action, who leads by example. Creative and curious mindset to challenge status quo and find new ways to drive the brand forward

Preferred Qualifications:

Previous work experience in Marketing Strategy, Consumer Packaged Goods (CPG), Advertising Agency or Brand Marketing
Experience with building national level campaigns
Knowledge of product development and new product launches
Experience in marketing to targeted consumer audiences, specifically kids, young families and young adults

Required Education:

Bachelor's Degree in Marketing, Business, Communications or equivalent work experience

Preferred Education:

Master's in Business Administration (MBA)

Additional information:

This is a Full-time role

This position is located in Glendale, CA.

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

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The hiring range for this position in Glendale, CA is $112,100.00 to $150,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Prod & Interactive Media, which is part of a business we call Disney Experiences.

Disney Consumer Prod & Interactive Media is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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