Marketing Manager (for Fashion Retail) - FTC

Job ID 10098395 Location London, United Kingdom Business Disney Experiences Date posted Aug. 23, 2024

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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

About the Role & Team

The Marketing Manager will plan and implement long term and fiscal year strategies and will be responsible for the marketing management of a series of UK key accounts/retailers.

Do you enjoy analysing and utilising data? In this role, you'll be using key trends and insights to develop and drive succinct marketing strategies across key UK retail channels and accounts, whilst being agile to capitalise on the moment and support commercial team on white space opportunities and new accounts.

You will be responsible for driving marketing specific retail campaigns and their implementation (digital marketing, paid media, product shoots, in-store POS, windows, influencer activations, events, screenings, partner opportunities) with key accounts, across all franchises, on both cross-category and individual category initiatives (hardlines/softlines/FMCG), with a particular focus on UK Fashion & Home retailers.

Relationships are key to the success of this role, both internally and externally. You will actively manage and nurture the engagement, partnership and joint business planning with each account, new and existing, to ultimately work alongside the commercial team to drive and deliver strategic growth in licensing sales on behalf of the EMEA business.

This role will require you to be onsite 4 days a week. Please note this role is a parental leave cover until approx. December 2025.

What You Will Do

In conjunction with our Sales and Category teams, implement the long-term marketing strategy for the relevant category and/or accounts together with category and franchise teams – predominantly the fashion category
Pitch and land DCP brand campaigns, as well as develop tailored campaigns for assigned retail accounts.
Handle day to day marketing relationship with key accounts and provide category teams with support as and when needed across other growth accounts and tactical new business opportunities
Leverage macro and micro trends along with audience, category and retailer insights to craft more effective marketing campaigns, with maximum value
Ensure all marketing activity in-scope is strategically aligned with franchise, category and global strategies
Together with our Sales and Category teams, you will pitch and secure new licensees/retailers that improve the category growth in a substantial manner maximising the ‘white space’ opportunities
Foster collaboration with colleagues within the UK and regional teams to ensure points of differentiation for key accounts
Help effectively control allocated marketing budget secured through Annual Operating Plan
Work with the integrated Disney marketing community, regional partnerships team, licensees and retailers to ensure marketing budget and licensee promotional commitment is invested in the most effective manner possible
Share takeaways and campaign analysis across regional, local and global teams
Proactively suggest ways to improve departmental performance and processes
Manage the career part and success of your direct reports ensuring commitments are set, regularly reviewed and feedback given

Required Qualifications & Skills

Degree level education in a related field or equivalent work experience with a background in grocery and retail marketing; experience working on toys marketing would be beneficial.
Experience within retail fashion marketing, essential
A strong understanding of digital/social marketing and experience working with influencers
Experience planning, implementing and evaluating innovative marketing campaigns
Confident in building effective relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals
Ability to give both internal and agency creative teams clear direction and briefs, and handle feedback and approval process within relevant brand guidelines
Ability to analyse data and consumer insights, construct practical conclusions and implement recommendations to achieve business targets
Ability to understand and work within the legal guidelines provided by the legal department
A good eye for creative and digital, social and brick and mortar marketing
Excellent strategic approach to problem solving and innovation
Outstanding planning and organisation skills
Commercial minded with the ability to take industry trends and new opportunities and translate them into something that drives growth
Resilient and flexible in an ever-evolving landscape
Computer literate including MS Word, Excel, PowerPoint and Keynote
Written and spoken English for business use, crucial; professional proficiency in other European languages, beneficial

The Perks

25 days annual leave
Private medical insurance & dental care
Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Limited, which is part of a business we call Disney Experiences.

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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