Director, Creative Strategy and Integration

Job ID 10099865 Location New York, New York, United States / United States / Connecticut, United States Business ESPN Date posted Sep. 05, 2024

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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

The Creative Strategy and Integration team is part of the Visual Storytelling division of ESPN Creative Studio and is responsible for the strategic creative vision and execution plan for Creative Studio’s portfolio of work. We also create and optimize new and innovative workflows across digital, streaming, broadcast and marketing. The Director of Creative Strategy and Integration is a strategic and managerial role responsible for the integration of data, analytics, creative research and streaming priorities. This role oversees UX research for Visual Storytelling and works closely with Disney Streaming and other integration partners.

Essential Functions:

Fully own all UX research initiatives for marketing, linear, digital and web/app and present findings on a regular basis.
Participate in performance report-outs in the marketing space to deeply understand performance metrics.
Identify opportunities for case studies and discovery and bring VS teams together to discuss process and findings.
Be a vocal enthusiast of culture change, leading with optimism and working across teams to set priorities and drive results.
Work closely with Disney partners to ensure artwork travelling across platforms is optimized for that platform and content.
Own relationships with external design production vendors, including supporting onboarding, invoicing and day-to-day projects.

Qualifications:

Demonstrated experience with user research, running tests, gathering and presenting data
10 years experience in digital media, including at least 4 years in people management
Ability to analyze and make strategic recommendations based off a variety of analytics and constantly evolving priorities
Very comfortable running large-scale meetings, creating and giving presentations
Adapts easily to change and is an example for the rest of the team
Experience working with production vendors, including DCO

Preferred Qualifications:

Demonstrated ability to present and discuss metrics and discovery in a digestible and accessible way
Experience in digital marketing, particularly setting campaign priorities
Understanding of performance metrics and creative research
Deep experience with a variety of project management and analytics tools

Required Education:

High school degree or equivalent

Preferred Education:

Bachelor's degree in communication, journalism or related field

Additional Information:

Preference is for this position to be based in NYC but we may consider remote.

#ESPNMEDIA

The hiring range for this position in NYC is $141,450 to $189,750 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. The hiring range for this remote position is $128,576 to $218,460 per year, which factors in various geographic regions. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About ESPN:

Working at ESPN is unlike anything else. That’s because we’re always finding new ways to interact with fans – however and wherever they connect with sports. Every day we’re doing things that no one has done, all in a dynamic culture where we defy odds and continuously outdo ourselves. When you have the latest technology, game-changing ideas and world-class talent on your team, every day is extraordinary.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with ESPN Productions, Inc, which is part of a business we call ESPN.

ESPN Productions, Inc is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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