Asst Sales Director-Resort Sales

Job ID 10100406 Location Anaheim, California, United States Business Disneyland Resort Date posted Sep. 18, 2024

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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

Assistant Sales Director – Resort Sales

Job Description

The Assistant Sales Director for Resort Sales is responsible for driving meeting and convention business to the Convention Resort Portfolio at the Disneyland Resort. In this role they will lead a dynamic sales team, develop and implement strategic sales plans and drive innovate initiatives that deliver business results. The ideal candidate is dynamic and a professional sales leader with strong group and convention business experience. They will possess hospitality industry expertise, sales leadership experience, a proven ability to build strong relationships with internal/external stakeholders, collaborate with partners, adapt, lead in a changing business landscape and develop a team of Sales Managers. The Assistant Sales Director is responsible for driving the overall Grand Californian Hotel & Spa sales strategy and enhancing the sales team hotel product knowledge and positioning that is in line with Forbes rating guidelines. They will achieve hotel revenue AOP targets, enhance the convention profit margin, optimize function space utilization, and deliver increased room volume and ancillary revenue spend. They will engage key stakeholders in Marketing and Operations, to enhance partnership engagement and communication in support of elevated results.

Basic Qualifications

Minimum of 5-7 years of conventions sales experience.
Experience leading and developing a high caliber team, including hourly and salaried employees.
Demonstrated strong knowledge of meetings and conventions including market segments, trends, national and local competitors, processes, workflows, food and beverage and entertainment.
Proven success that demonstrates strong sales and presentation skills.
A goal-oriented mindset with the ability to analyze and explain data, schedules, goals and budgets.
Excellent business planning and strategy skills.
Strong client management and partnering abilities.
A focus on employee engagement to coach, reward and recognize Cast Members.
Theoretical and practical understanding of rooms, food & beverage operations and contracting.
Proven social and networking skills with awareness of cultural sensitivity/diversity.
Proficiency with Social Media technology in a sales environment.
Proficiency with Digital selling, virtual site visits and presentations.
Market segment knowledge: corporate, incentive, associations.
Negotiating, closing, market development and account management skills.
Ability to participate in site inspections and Client events and entertainment opportunities.
Outstanding written and verbal communication and presentation skills.
Demonstrated problem solving and decision-making skills.
Demonstrated proficiency within a Windows environment and willingness to learn new software applications.
Exceptional time management skills effectively to handle both yours and your team's workload.
Ability to be flexible with work schedule, including weekends and holidays.
Capacity to work independently and on a team.

Preferred Qualifications

Knowledge of the Disney Meetings product.
Sales experience with a major hotel chain or significant hotel/convention independent property.
Experience selling meetings and conventions that meet resort needs.
Understanding of market conditions and buyers in southern California and other key markets.
Understanding of the Disney product line to include Resorts, Parks, Disney Cruise Line, Disney Institute, and Disney Event Group.
Competitive industry trends and knowledge.

Time Allocation

50% Coaching and developing sales cast members to drive revenue to DLR through business solicitation, sales calls, tradeshows, contract negotiation, site inspections and product orientations.

10% Business travel with cast to identify new opportunities, close meetings business and build client relationships.

20% Collaborating with a wide range of internal partners to develop sales strategy, remove barriers, and work on initiatives that improve the cast and guest experience.

20% Time forecasting, reporting, administrative work within financial and sales systems.

Position Responsibilities

Lead and develop a team of Cast Members responsible for selling the Disneyland Resort to Group & Convention Clients.
Attain all financial goals.
Ensure teams are developing meeting event opportunities through new business solicitation, sales calls, tradeshow and other sales activities as needed.
Support Sales Managers while conducting site inspections, pre-planning meetings, in market travel and product orientations.
Define and execute sales strategies to drive convention business.
Develop innovative and creative meeting and event solutions representative of the Disney brand.
Collaborate with key partners to remove barriers that will allow our Cast to have speed to market and provide excellent guest service.
Use systems appropriately to maintain accurate records, initiate reports and monitor sales activity.
Prepare accurate monthly forecasts and participate in monthly forecast meetings.
Actively support the development, training and mentoring of Cast Members.
Responsible for recruiting and finding right fit talent.
Utilize Versatility and The Sales Counselor Approach to include Relating, Discovery, Advocating, and Supporting our clients.
Develop effective relationships with the Resort leadership and other value chain partners.
Responsible for knowledge of and adherence to all Disney company policies.
Represent the Disney brand in all internal and external client interactions.

Required Education

• Bachelor's degree or equivalent.

The hiring range for this position is $123,000.00-$165,000.00. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disneyland Resort:

When Walt Disney opened Disneyland on July 17, 1955, he said he hoped it would be “a source of joy and inspiration to all the world.” Since then, the Disneyland Resort has welcomed more than 800 million guests, expanding to become an approximately 500-acre, multifaceted, world-class family resort destination, complete with two renowned Disney theme parks, three hotels and the exciting shopping, dining and entertainment area known as Downtown Disney District. Through a combination of creativity, technology and innovation, the resort brings storytelling to new heights, and Disneyland Resort cast members play an integral part in bringing that Disney magic to life for thousands of guests every day.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Disneyland Resort.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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Explore this Location Anaheim, CA

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