Community and Brand Development Manager - 20th Century Games

工作 ID 10116869 地點格倫代爾, 加利福尼亚州, 美國 有意工作的公司 Disney Experiences 日期已公佈 Mar. 31, 2025

申請

工作概要:

About the role

At Disney Consumer Products, we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives. From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide, such as the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations around the world.

The Community and Brand Development Manager is responsible for collaborating with publishing partners to establish the brand voice for 20th Century Games and its respective intellectual properties across platforms critical to game audiences. This role will partner with developers and publishers, as well as the 20th Century Games Product and Leadership team, to ensure 20th Century properties are well presented on traditional channels as well as endemic platforms like Discord, Reddit, TikTok and more.

This role will work on all titles across the 20th Century Games portfolio, collaborating with each licensee to successfully build product awareness through thoughtful brand storytelling, all grounded in a gaming consumer-centric communications strategy. This role will create sentiment reports before, during, and after a product launches, delivering key feedback from the community to developers both at partners and internally.

Further, this position will evaluate products from a “mock review” standpoint to highlight “watchouts” from brand fans, collaborate with publishers to highlight key community voices, assist with coordinating and digesting playtests, coordinate with comms teams, and establish best practices from both a process and an outcome perspective across games endemic platforms to deliver amazing 20th Century moments.

The Community and Brand Development Manager will work with the General Manager and Senior Producer of 20th Century Games to assess new concepts, using a passion for games and a knowledge of existing developers and publishers and their strengths (as well as the strengths and potential of the 20th Century Franchises) to help spot opportunities and possibilities for future titles.

You will:

Manage online presence and community for titles across the 20th Century Games slate, ensuring the successful launch and live operations of these titles in partnership with licensees
Assist in reviewing marketing materials, providing guidance for a consistent brand voice to licensees
Be the lead brand communicator for assigned titles to external and internal stakeholders and, when appropriate, to consumer audiences directly in communities for titles and brands
Be a strong steward of 20th Century Games brands, especially in providing insights/support to licensees, anticipating Studio and Franchise concerns, and managing executions to ensure high-quality marketing executions
Evaluate inbound opportunities for development, publishing, and integration proposals
Conduct internal playtest coordination and interpret results
Serve as an internal consultant for “mock reviews” and other product evaluation
Establish and track key KPIs for community engagement with licensees
Execute industry best practices and maintain knowledge of industry trends, competitive market, and business opportunities
Help deliver on innovative and performance-driven 20th Century Games campaigns that extend reach, increase awareness, and result in meaningful brand deposits with core audience constituencies
Partner closely with internal cross-functional teams (Product Development, PR, Franchise, Legal and more) to leverage their expertise throughout all stages of campaign production

Required Qualifications and Skills:

4+ years of experience in Marketing, combined with 2+ years of working in gaming industry strongly preferred
Demonstrated success in product voice management and social/community strategy, having shipped multiple games
Experience writing, developing, and producing video content to communicate brand-led updates to audiences
Experience crafting mock reviews of titles and working with licensed/branded titles
History of working with titles early in development to steer broad brand strategy as it applies to target demographics and audiences
Strong interpersonal skills; ability to influence and “sell” strategies to a wide audience set and cultivate strong relationships with licensees
A "ready to wear multiple hats" work ethic, ready to throw yourself at a problem and immerse yourself in a franchise, audience, community, and production pipeline
Highly organized, detail-oriented project manager; ability to multi-task and prioritize
Passion for 20th Century Brands (Film, Television, FX, Animation, NatGeo, ESPN) a must!
Excellent written, verbal, and presentation skills
Understanding of humor within IPs is critical, with the ability to creatively tell a story in a compelling way

Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

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The hiring range for this position in Glendale, CA is $103,500 to $138,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Experiences:

Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等，將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩，在美國、歐洲和亞洲擁有六大度假勝地；一流的郵輪航線；廣受歡迎的度假擁有權計劃；以及屢獲殊榮的家庭探險導遊業務。此外，迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一，以及遍佈全球和網絡的迪士尼商店。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Online，其所屬的業務部門是 Disney Experiences。

Disney Online 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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