Community and Brand Development Manager - 20th Century Games
Descrição do cargo:
About the role
At Disney Consumer Products, we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives. From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide, such as the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations around the world.
The Community and Brand Development Manager is responsible for collaborating with publishing partners to establish the brand voice for 20th Century Games and its respective intellectual properties across platforms critical to game audiences. This role will partner with developers and publishers, as well as the 20th Century Games Product and Leadership team, to ensure 20th Century properties are well presented on traditional channels as well as endemic platforms like Discord, Reddit, TikTok and more.
This role will work on all titles across the 20th Century Games portfolio, collaborating with each licensee to successfully build product awareness through thoughtful brand storytelling, all grounded in a gaming consumer-centric communications strategy. This role will create sentiment reports before, during, and after a product launches, delivering key feedback from the community to developers both at partners and internally.
Further, this position will evaluate products from a “mock review” standpoint to highlight “watchouts” from brand fans, collaborate with publishers to highlight key community voices, assist with coordinating and digesting playtests, coordinate with comms teams, and establish best practices from both a process and an outcome perspective across games endemic platforms to deliver amazing 20th Century moments.
The Community and Brand Development Manager will work with the General Manager and Senior Producer of 20th Century Games to assess new concepts, using a passion for games and a knowledge of existing developers and publishers and their strengths (as well as the strengths and potential of the 20th Century Franchises) to help spot opportunities and possibilities for future titles.
You will:
Manage online presence and community for titles across the 20th Century Games slate, ensuring the successful launch and live operations of these titles in partnership with licensees
Assist in reviewing marketing materials, providing guidance for a consistent brand voice to licensees
Be the lead brand communicator for assigned titles to external and internal stakeholders and, when appropriate, to consumer audiences directly in communities for titles and brands
Be a strong steward of 20th Century Games brands, especially in providing insights/support to licensees, anticipating Studio and Franchise concerns, and managing executions to ensure high-quality marketing executions
Evaluate inbound opportunities for development, publishing, and integration proposals
Conduct internal playtest coordination and interpret results
Serve as an internal consultant for “mock reviews” and other product evaluation
Establish and track key KPIs for community engagement with licensees
Execute industry best practices and maintain knowledge of industry trends, competitive market, and business opportunities
Help deliver on innovative and performance-driven 20th Century Games campaigns that extend reach, increase awareness, and result in meaningful brand deposits with core audience constituencies
Partner closely with internal cross-functional teams (Product Development, PR, Franchise, Legal and more) to leverage their expertise throughout all stages of campaign production
Required Qualifications and Skills:
4+ years of experience in Marketing, combined with 2+ years of working in gaming industry strongly preferred
Demonstrated success in product voice management and social/community strategy, having shipped multiple games
Experience writing, developing, and producing video content to communicate brand-led updates to audiences
Experience crafting mock reviews of titles and working with licensed/branded titles
History of working with titles early in development to steer broad brand strategy as it applies to target demographics and audiences
Strong interpersonal skills; ability to influence and “sell” strategies to a wide audience set and cultivate strong relationships with licensees
A "ready to wear multiple hats" work ethic, ready to throw yourself at a problem and immerse yourself in a franchise, audience, community, and production pipeline
Highly organized, detail-oriented project manager; ability to multi-task and prioritize
Passion for 20th Century Brands (Film, Television, FX, Animation, NatGeo, ESPN) a must!
Excellent written, verbal, and presentation skills
Understanding of humor within IPs is critical, with the ability to creatively tell a story in a compelling way
Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
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The hiring range for this position in Glendale, CA is $103,500 to $138,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sobre o Disney Experiences:
O Disney Experiences dá vida à magia das histórias e franquias Disney com parques temáticos, resorts, navios de cruzeiro, experiências de férias exclusivas, produtos e muito mais em todo o mundo. A Disney brilha no setor de viagens com seis destinos de resort nos Estados Unidos, na Europa e na Ásia; uma linha de cruzeiros de primeira; um programa popular de propriedade de férias; e um premiado segmento de aventura em família guiado. Além disso, as operações globais de produtos de consumo da Disney incluem os principais negócios de licenciamento do mundo, as maiores marcas de publicações infantis do mundo, um dos maiores licenciadores de jogos do mundo em todas as plataformas; e lojas Disney no mundo todo e na internet.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à Disney Online, que é parte de um segmento de negócios que chamamos de Disney Experiences.
Disney Online é um empregador de oportunidades iguais. Os candidatos serão selecionados para emprego independente de raça, religião, cor, sexo, orientação sexual, gênero, identidade de gênero, expressão de gênero, nacionalidade, ancestralidade, idade, estado civil, status militar ou de veterano, quadro clínico, informações genéticas ou deficiência, ou qualquer outro motivo proibido por lei federal, estadual ou local. A Disney defende um ambiente de negócios em que ideias e decisões de todas as pessoas nos ajudam a crescer, inovar, criar as melhores histórias e ser relevantes em um mundo em constante evolução.
ACOMODAÇÃO PARA PESSOAS COM NECESSIDADES ESPECIAIS PARA CANDIDATURAS A EMPREGO
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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Conheça este local Glendale, Califórnia
A cidade do condado de Los Angeles é lar de comida e cultura autênticas do Oriente Médio, além de possuir sua própria “Calçada da Fama”.
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