Manager, Business & Digital Analytics, Disney Cruise Line

工作 ID 10100019 地點新加坡, 新加坡 有意工作的公司 Disney Cruise Line 日期已公佈 Oct. 08, 2024

申請

工作概要:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

Consumer Insights, Measurement, & Analytics (CIMA), part of the Walt Disney Parks and Resorts Global Marketing & Sales organization, informs strategy development and decision-making through holistic data integration, objective data analytics, and actionable recommendations. Within CIMA, the Digital & Travel Operations Analytics (DTOA) team is focused on leveraging best practices in data analytics to capture data, perform analysis, and optimize our websites and call centers to drive Guest satisfaction and business outcomes.

We seek an enthusiastic and talented Manager, Business & Digital Analytics to support Disney Cruise Line and the global expansion of the company’s fleet. The ideal candidate will be passionate about analytics, digital technology, and telling stories with data. In this position, you will be critical in delivering accurate, insightful analysis to drive organizational decision-making through data management and innovation. You must be comfortable working with diverse partner teams in a fast-paced environment, conducting planned and ad hoc analyses, preparing reports, and communicating insights to various audiences.

Responsibilities:

Interpret and report on digital performance as part of a holistic business story, inclusive of observations, key insights, and recommendations
Understand business objectives and lead deep-dive analyses of product and feature launches for web and app analytics
Act as subject matter expert of Adobe Analytics implementation strategy and best practices
Support business units, digital product managers, and other partners through regular reporting as well as ad-hoc analysis
Deliver campaign analytics support to measure the impact of marketing tactics specific to digital product engagement and commerce-focused measures of success
Work with other analysts to advance their data-driven storytelling and presentation skills to refine each analysis to match the audience
Recommend optimization tactics based on analytical findings and drive action
Oversee development and maintenance of digital reports across Disney Cruise Line geographic regions for web and app data
Demonstrate attention to detail in quality assurance of data delivery
Finding areas of opportunity for efficiency and automation
Coordinate with implementation specialists and developers to deploy and maintain accurate analytics tracking
Leverage a combination of Adobe Analytics and database tools to explore and analyze data
Develop relationships with partner business teams and analytics teams to enable holistic storytelling
Create compelling presentations to highlight analysis and tell the story
Proactively drive innovation in the digital analytics space
Maintain documentation on current and historical internal and external factors that drive trends

Requirements:

5+ years of analytical experience
3+ years of digital analytics tool use, such as Adobe Analytics or Google Analytics
Experience defining website analytics tracking requirements
Independent time management and prioritization skills
Ability to derive actionable insights from data and effectively guide decision-making
Strong understanding of segmentation as it relates to web analytics core principles
Ability to excel as a team player in a fast-paced, cross-functional environment
Excellent written and verbal communication skills
Expert knowledge of common digital analytics KPIs
Proactive problem-solving and critical-thinking skills
Ability to own projects from discovery through completion
Ability to function in an environment of ambiguity
Knowledge of fundamental relational database concepts
Knowledge of AB Testing concepts
Knowledge of statistical concepts
Embodies integrity with responsibility
Proficient in Microsoft Office tools (Excel, PowerPoint, Word, etc.)

Preferred Qualifications:

Master’s degree in mathematics, data science, or business analytics
8+ years of analytical experience
Proficient in Adobe Analytics tools (Workspace, Report Builder, Data Warehouse, etc.)
5+ years of digital analytical tool use, such as Adobe Analytics or Google Analytics
Adobe Analytics or Google Analytics Certified
Experience with tracking apps in Adobe Analytics
Experience with statistical analysis methods
Experience leading cross-functional teams
Experience working within agile project management frameworks
Experience in the travel industry, preferably in eCommerce
Experience in market research and consumer behavior analysis
Experience working with outside vendors
Experience managing online and offline data sets

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

申請

關於Disney Cruise Line:

遊輪行業領導 Disney Cruise Line 讓一家人享受溫馨時光——成人們可以休息充電，而孩子們可以體驗 Disney 獨有的神奇魔力。遊客可以從世界各地的港口啟程，踏上激動人心的旅行，前往巴勒比海、巴哈馬群島、阿拉斯加和歐洲等地。登上船隊的五艘船——Disney Magic、Disney Wonder、Disney Dream、Disney Fantasy 及 Disney Wish，以及 Disney 的巴哈馬私人島嶼天堂 Castaway Cay，船員為客人提供無與倫比的服務、迷人的故事和沉浸式家庭娛樂，這些只有 Disney 才可做到。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company (Southeast Asia)，其所屬的業務部門是 Disney Cruise Line。

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