Senior Manager, Marketing Planning & Analytics

工作 ID 10098936 地點纽约, 纽约州, 美國 / 格倫代爾, 加利福尼亚州, 美國 有意工作的公司 The Walt Disney Studios 日期已公佈 Dec. 09, 2024

申請

工作概要:

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios! Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.

Disney Streaming Services (DSS) Performance Marketing Planning and Analysis team is seeking a Senior Manager to join our team in New York City! The Senior Manager will work collaboratively with Analytics, Finance, and Paid Media teams to deliver critical analysis, strategic support, and reporting of media plans and budgets across domestic and international territories.

Candidates will need to distill business trends and performance indicators into decisions that drive marketing investment. The role will include assessing factors impacting resource allocations around the globe and considering which countries should have heavier investments versus less. Critical metric trend analysis and forecasts will aim to provide operational teams and executive management a snapshot into expected financial performance and serve as the basis for ad-hoc scenario analysis.

We are looking for a diligent candidate with a strong analytical, statistical modeling, and reporting background and experience in direct-to-consumer digital marketing. The right candidate will have a strong interest in financial modeling and statistics.

The pace and cadence for change at DSS necessitates an ability to lead multiple projects, collaborate with multiple partners, and work with speed.

The individual should be able to expertly present sophisticated financial concepts in front of senior leadership and influence the direction of growth marketing investment.

Responsibilities:

Lead delivery of growth marketing performance narrative and strategic implications across business units to influence growth marketing investment strategy, including communicating thought leadership to senior executives
Develop and maintain the performance measurement strategy and relevant statistical and mathematical models as well as testing and learning agenda for performance marketing investments.
Lead bottoms-up budget aggregation, taking inputs from the central media channel teams and the regional marketing teams, to provide critical budget v. actual visibility for our Performance Marketing leadership.
Lead and inspire a hard-working team of analysts responsible for pulling together multiple sources of data to build reports that help analyze and power decisions for the organization-at-large through effective management and provide ongoing guidance, support, and mentorship to team members to enhance their skills and professional growth
Develop automated processes and scaled frameworks that will serve as the baseline to build out cases and value assessments
Find opportunities for automation in reporting and analysis processes and develop innovative solutions to improve efficiency and accuracy
Build and automate statistical models to generate critical insight, form strategy, and influence senior partners
Prepare executive reports and contribute to weekly status updates and cross-departmental presentations, and provide key inputs into weekly and monthly leadership updates.
Develop insights on relevant digital conversion behaviors, customer journey, and conversion trigger points.
Lead and establish channel-level tracking, monitoring, and reporting of marketing metrics (conversion rates, CPA, retention, LTV, etc.) to help guide ongoing marketing tactics for the team.
Establish and identify performance marketing goals; define measurable objectives and key results and critical metrics for the business and create tools and reports to ensure accurate and continued measurement
Gain familiarity across all financial planning models for the streaming service, including forecasts around content, technology, and paid marketing spend to provide a fulsome perspective on all levers of the business.
Act as the key point of contact within Growth Marketing for any questions regarding planning or financial analysis.
Develop business case calculations and statistical models to forecast the impact of growth marketing initiatives, including driving trade-off discussions.
Communicate and collaborate cross-functional to ensure transparency and alignment.
Lead proforma as well as post-mortem impact analysis of growth marketing strategies, including offer testing, acquisition mix changes, and other high impact initiatives that affect subscriber base growth.
Build strategic decision-making frameworks and develop scripts that help us automate and augment
Assist with ad-hoc analysis of customer centricity (identify customer characteristics and marketing platforms resulting in higher retention and up-sell opportunities).
Develop impactful, compelling presentation materials (decks, notes, write-ups, etc.) that effectively communicate financial projections, drivers, marketing performance, risks, and opportunities to leadership.
Serve as the day-to-day trusted measurement partner for brand and content marketing stakeholders.

Basic Qualifications:

Bachelor’s degree in Analytics, Statistics, Data Science, Business or a related field or equivalent work experience
10+ years of proven experience in marketing analytics, investment banking, financial analysis or growth marketing analytics
Experience working in a Direct-to-Consumer environment
Validated leadership skills, with a successful track record of team building and developing talent
Excellent modelling skills with the ability to defend model assumptions
Excellent written and verbal communication skills
Strong analytical and statistical modeling skills and the ability to identify and resolve data related issues
Proven experience with statistical modelling languages (e.g. SQL, R, Python, SAS) to include querying and cleansing large data sets
Familiarity with data visualization tools and methodology (e.g. Tableau, Power BI, Looker)
High level of proficiency with PowerPoint, Keynote and Excel
Able to balance multiple priorities simultaneously and resolve issues quickly without sacrificing quality
Skilled in distilling insights from data and synthesizing and crafting compelling presentations for executive audiences
Able to maintain both a meticulous attention to detail and a big-picture strategic mentality

Preferred Qualifications:

MBA
Experience in consulting and / or investment banking
Experience with subscription services

The hiring range for this position in New York, NY is $156,300 to $209-600 and Glendale, CA is $149,250 to $200,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於The Walt Disney Studios:

超過 95 年來，The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日，其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室，包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Streaming Services LLC，其所屬的業務部門是 The Walt Disney Studios。

Disney Streaming Services LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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