Sports Marketing Manager

工作 ID 10117196 地點纽约, 纽约州, 美國 有意工作的公司 ESPN 日期已公佈 Mar. 27, 2025

申請

工作概要:

ESPN’s Marketing team is a centralized group of strategic brand marketers, leading the overall campaign & media strategy, spending, budgeting, and fan engagement, across brands, events, platforms and shows. They work collectively to enhance promotion for critical league partners, inclusive of the NFL, NBA, MLB, NHL, CFB, NCAA, F1, WNBA, PGA, as well as vital priorities such as ESPN+, among many others. Additionally, they are responsible for fostering a culture that embraces new audience growth with strategies that engage youth, women, Black, Hispanic, and other multicultural audiences throughout the ESPN ecosystem.

The Marketing Manager is a part of the Sports Marketing team, which supports a variety of sports across global ESPN, Disney+ and the broader Walt Disney Company (TWDC). This position will focus specifically on the strategic development and execution of WNBA and NWSL. Additionally, this position will build internal relationships and collaborate within ESPN/TWDC departments such as programming, content, media, etc. and build external partnerships with leagues and agencies. This position reports to the Director Sports Marketing. This position is in New York, NY.

Responsibilities:

Manages and expands day-to-day relationship with internal stakeholders
Plan and coordinate activities with external partners to include agencies and leagues
Manages the development of promotional plans, in addition to overseeing campaign execution for owned and paid marketing support
Manages campaign and creative development, from inception to approvals and execution as well as brand launch campaign shoot details and execution
Utilizes fan insights and research to inform marketing strategy
Partners with Director for League communication, campaign extensions and implementation
Heads creative development and asset delivery for ESPN, ABC, ESPN+ and other TWDC platforms
Leads development of marketing briefs to internal and external partners in support of priority programming
Contributes to weekly planning meetings with cross functional teams (ESPN+, Media, Programming, Production, Affiliate) to ensure alignment on plans and initiatives
Manages pre-production and production logistics and timelines supporting live action and photography shoots
Provides training, guidance, and project leadership to Associate Manager and Coordinator Marketing teammates

Qualifications:

Minimum 5 years of related marketing or business experience with an understanding of marketing fundamentals, long range campaign planning, creative evaluation, and budget management
Strong base of analytic thinking for Consumer & Market Insights
Excellent creative instincts and experience working with internal and external creative partners
Superb written and verbal communication skills (copywriting experience a plus)
Inspiring work ethic and strives for 100% accuracy in all work performed
Top notch time management and organizational skills – ability to prioritize and multi-task on a high-profile, high-volume portfolio while leading functional projects and teams from time to time

Preferred Qualifications:

Operates well in a team environment
A healthy appreciation of the role sports plays in popular culture
Ability to work in a fast-paced environment. Holds self and others accountable for creative and executional excellence
Embraces social media and has a basic knowledge and understanding of all social media platforms
Knowledge of and interest in the evolving media landscape and media consumption habits

Required Education:

Bachelor’s degree or equivalent in Marketing, Business or a related field

#ESPNMedia

The hiring range for this position in New York, NY is $98,600.00 to $132,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於ESPN:

在 ESPN 工作與其他地方不同。這是因為我們總是尋找新的方式與粉絲互動，無論他們是在甚麼地方、以何種方式接觸體育。我們每天都在做沒有人做的事情，這一切都是在一種充滿活力的文化中，不斷地堅持不懈，並且不斷地超越自我。當您的團隊擁有最新的技術、突破傳統的想法和世界級的人才時，每一天都是非同尋常的。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 ESPN Sales & Marketing, Inc.，其所屬的業務部門是 ESPN。

ESPN Sales & Marketing, Inc. 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

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