Pricing and Yield Management Director

工作 ID 10116025 地點倫敦, 英国 有意工作的公司 The Walt Disney Company (EMEA) 日期已公佈 Mar. 20, 2025

申請

工作概要:

Job Title

Department

DTC – Disney+

Reports To

VP Commercial

Location

London

Overall Purpose of the Role

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, its employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

Disney+ is The Walt Disney Company’s Direct to Consumer video entertainment service. The service consists of long form and short form video built around key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic) as well as in EMEA a large catalogue of general entertainment, with an appealing and easy-to-use interface accessed across multiple platforms.

The Disney+ team is responsible for the day to day operation of Disney+ across EMEA, specifically focused on customer acquisition and retention, trading, marketing, partnerships growth, content programming, research, analytics and consumer strategy & business development.

This key role in the Disney+ commercial team, is responsible for the profitable implementation of pricing strategies for Disney+ across EMEA.

Reporting to the VP Commercial, the Pricing and Yield Management Director will partner with a range of cross-functional leaders in the US, EMEA and local markets to provide senior-level analytical and strategic oversight of our pricing and yield management approach in the region.

Areas of Responsibility

The Pricing and Yield Management Director will inform the long-term price strategy for Disney+ in EMEA, and be responsible for price implementations, working across operational teams to maximise customer value perception, retention and profitability.

They will identify cohort-level retention strategies for Disney+ EMEA customers and will be accountable for the profitability of price changes as they are implemented.

This role will build and lead a high performing pricing and cohort management team to deliver against strategies and KPIs.

Build, lead and drive a high performing pricing and cohort management team to deliver against strategies and KPIs

Partner with the EMEA Consumer Strategy and global Pricing and Analytics team to inform and influence long-term pricing strategy, with a particular focus on insights and analysis from actual price changes

Develop robust price implementation plans, working across operational teams to optimise customer communications, content and marketing plans and other steps to improve response to pricing

Lead implementation of price plans as part of annual budget process, including mix across tiers, localisation across markets, and creating and assessing multiple scenarios

Partner with Analytics and Product to develop tools enabling monitoring and targeting of specific customer cohorts for pricing, offer, upsell, acquisition, engagement and retention strategies

Identify key ‘at risk’ customer cohorts, and set up bespoke commercial strategies working closely with Acquisition, Trading and Consumer Strategy teams, to optimise pricing, promotions, acquisition / engagement / retention for these cohorts

Experience and Professional Qualifications Required

10-15 years of relevant work experience with pricing and customer base management, ideally in a high-growth DTC subscription business or consumer tech with a role focused on retention, or in a pricing consultancy firm

Experience working cross-functionally to plan and orchestrate price implementation and cohort retention plans at scale across product, strategy, finance, data and commercial teams

Competencies Required

Leadership skills including influencing, persuading and motivating others

Deep commercial acumen combined with customer focus

Analytical agility, combining detail-orientation and big picture understanding of data. Ability to understand, develop and enhance a complex analytical modelling

Clear communication with attention to detail and tailoring of messages to audiences

Ability to build relationships, influence, navigate and build trust in a complex organisation

Ability to work well with ambiguity and manage multiple priorities

Comfortable working in a fast-paced environment

Additional Information

Some travel may be required

Application deadline: 4th April.

申請

關於The Walt Disney Company (EMEA):

Disney EMEA 旨在透過在 29 個國家的辦事處在 59 個市場營運的超過 6,000 名員工團隊在極其多樣化的多個國家推動增長、創新和品牌親和力。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company Limited，其所屬的業務部門是 The Walt Disney Company (EMEA)。

The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時，將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化，所有人的想法和決策都有助我們發展、創新、創造最好的故事，並與瞬息萬變的世界息息相關。

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