Senior Manager, Marketing Strategy – Disney Consumer Products, North America
樂享魔法
員工和演藝人員是我們一切工作的核心,因此 Disney 提供具有競爭力的全面獎勵方案,包括薪資、健康和儲蓄福利、休假計劃、教育機會等。
*福利和資格可能因企業和地點而異
- 健康保險與健康
- 托兒選項
- 有薪假期
- 退休計劃
- 學費援助
- 每週支薪
在迪士尼有很多成長和學習的機會!工作中永遠不會有沉悶的時刻。
Diana, Principal Counsel
工作概要:
Disney Consumer Products (DCP) brings the magic of Disney’s beloved stories, brands, and characters to families and fans around the world. From toys to apparel, books to games, our renowned brands including Disney, Pixar, Marvel, Star Wars, 20th Century Fox, and National Geographic, make us a worldwide industry and category leader delivering innovative products that entertain and inspire.
As a Senior Manager, Marketing Strategy with the DCP North America Consumer Marketing Team, you will help lead multi-year, go-to-market strategies and execution of communication plans across a variety of product categories and franchises – specifically focused on the Mickey & Friends and Classics portfolio (e.g. Stitch, Winnie the Pooh). You’ll develop compelling marketing programs and work with internal Cast Members, external licensees and agencies across marketing strategy, creative advertising, PR and communications, customer engagement and commercial teams. You will be responsible for leading a team of marketing strategists to provide strategic input, build, shape, and implement integrated communication plans, evaluate creative, and monitor and analyze campaign performance as part of a dynamic marketing team.
This position will report to the Director, Marketing Strategy.
Responsibilities:
- Drive annual business results by developing full-funnel marketing programs that incorporate strategic planning, critical thinking, analytics and innovation across complex projects
- Lead the North America marketing strategy development process, ensuring strong strategic inputs to partners. Drive follow-up processes and create timelines to keep overall marketing activations on schedule
- Work with Commercial partners to build North America integrated marketing programs that support strategic objectives of the business
- Lead a team of cross-functional partners as it relates to assigned projects and campaigns. Host regular meetings, sharing audience insights, and developing go-to market strategies
- Drive the development and implementation of marketing communications programs and brand initiatives while ensuring tactical plans deliver against business objectives and strategies
- Track trends, research and consumer insights to guide development of campaign roadmaps, briefs, and integrated communication plans
- Assist in developing marketing budget forecasts in cooperation with leadership, track ongoing program expenditures, make monthly forecast recommendations, and keep management apprised of significant budget shifts
- Lead of team marketing strategists to develop campaigns, track implementation of programs, and conduct post-mortem analyses
- Work closely with Marketing Strategy leadership to maximize message reach and maintain continuity across audiences. Develop a deep working knowledge of the DCP business and core consumers to help shape marketing strategies and franchise positioning to drive overall business goals
Basic Qualifications:
- 7+ years of relevant marketing experience, ideally in Marketing or Sales Strategy or Brand Management
- Experience in developing and guiding teams on providing strong strategic input, communication planning, and campaign execution
- Proficiency in Microsoft Excel, Word, PowerPoint, Outlook, Keynote
- Critical thinking and the ability to succinctly frame up a verbal or written POV/presentation that influences executive leadership, partners and peers
- Exceptional verbal and written communication and project leadership skills
- Ability to communicate effectively with multiple stakeholders at all levels of the organization
- Proven ability to collaborate with and achieve actionable results through others, build strong and sustainable relationships, and interact at all levels of the organization
- Strong organizational and time management skills
- Experience in social media marketing, digital advertising, experiential/event-based marketing programs.
- Flexibility and proficiency in managing ambiguity and leading teams through changes in strategic direction and/or priorities
- An optimistic professional who leads by example
Preferred Qualifications:
- Experience with national level campaigns and marketing target audience expertise
- Knowledge of product development and new product launches
- Previous work experience in Marketing Strategy, Consumer Packaged Goods (CPG), Advertising Agency, or Brand Management
Required Education:
- Bachelor's Degree in Marketing, Business, Communications, or equivalent experience
Preferred Education:
- Master's in Business Administration
Additional information
This is a Full-time role
This position may be located in Glendale, CA or Celebration, FL
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
#DXMedia
#DXMarketing
#LI-NH3
The hiring range for this position in Glendale, CA is $151,000.00 - $202,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於Disney Experiences:
Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等,將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩,在美國、歐洲和亞洲擁有六大度假勝地;一流的郵輪航線;廣受歡迎的度假擁有權計劃;以及屢獲殊榮的家庭探險導遊業務。此外,迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一,以及遍佈全球和網絡的迪士尼商店。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Consumer Products, Inc.,其所屬的業務部門是 Disney Experiences。
Disney Consumer Products, Inc. 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主,歡迎所有求職者,包括殘疾人士及殘疾退伍軍人。如你是殘疾人士,並需要合理便利安排以搜尋職位空缺或申請職位,請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。
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