Franchise Strategy Integration Manager

工作 ID 10101662 地點大嶼山, 香港 有意工作的公司 Disney Experiences 日期已公佈 Oct. 04, 2024

申請

工作概要:

Franchise Strategy Integration Manager

Disney Parks International

Summary

The Franchise Strategy Integration Manager will provide support for the following two core functions for Disney Parks International: (1) the development and execution of a coherent franchise strategy for Duffy and Friends in Asia and (2) Disney Location-based Experiences (DLBE) unit. The Franchise Strategy Integration Manager will report to the Director, Franchise Strategy & Management and Location-Based Experiences.

Responsibilities

Duffy and Friends Franchise

Drive impact and support the development and execution of a strategic roadmap to support the growth of the Duffy and Friends franchise to build consumer engagement and incremental revenue.
Act as the key integration point among the three Asia parks and other TWDC business units (Walt Disney Imagineering (WDI), Disney Consumer Products, Corporate Brand Management, DX Global Franchise, etc.) in driving a holistic and strategically consistent approach to sustain and growth the franchise.
Collaborate with WDI to identify opportunities to optimize and streamline the creative review and approval process for future character and story development.
Serve as the primary responsible person in organizing Duffy-related workshops or offsites for sharing best practices and latest development for the franchise among leadership and stakeholders.
Develop compelling and persuasive presentation materials to senior leadership for segment and site-based senior executives/steering committees.
Work closely with each of the sites and Consumer Insights & Marketing Analytics (CIMA) to develop a database to quantify the health of the Duffy and Friends franchise across Asia and potentially benchmark for brand demand.
Independently identify and pursue strategic value-added analysis around growth opportunities for the franchise and collaborate with leaders across the enterprise to drive innovation.

Location-based Experiences

DLBE is the team within DPI that partners with various licensees around the globe that develop experiences leveraging popular franchises and IPs from 20th Century Studios and National Geographic.

Develop business strategy and operation model to enhance the financial performance of the LBE unit, while ensuring delivery of Disney’s brand integrity and operational standards at all time.
Track, compiles, analyzes and extracts insights from key data needed to inform business strategies, such as industry trends, competitive analysis, macro factors etc., while providing thought partnership to senior leadership team in navigating the location-based entertainment landscape.
Lead independent research to determine and respond to opportunities for additional locations within the Disney Experiences footprint.

Talent Attributes and Qualifications

~8 years of experience in a fast-paced work environment.
Outstanding analytical, communication, and presentation skills, both verbal and in written form: ability to take complex concepts and communicate them to a broad audience in a concise and persuasive manner; effectively influence senior leadership on key decisions and direction to achieve priorities.
Strong strategic thinking and business/financial acumen to effectively scrutinize brand, financial, and operational implications; able to critically evaluate business models and product proposals against strategic priorities.
Proactively engage and collaborate with internal partners. Build and maintain strong partnerships to identify business opportunities for the segment.
Core Attributes:
- Attention to detail, high sense of ownership, and skills to complete a wide range of high priority tasks.
- Works effectively in a large collaborative, matrix organization; ability to integrate both vertically (within site) and horizontally (cross-site and enterprise), driving alignment across stakeholders with competing priorities.
- Operate with utmost integrity. Credible, proactive, and trusted thought partner with a track record of building strong relationships and delivering results.
- Strong organizational skills and demonstrated ability to manage multi-disciplinary projects and the day-to-day tasks of diverse teams.
- Innovative problem solver with a passion for developing creative solutions to solve complex problems.
- Quick learner who is highly independent, adaptive and agile: able to conduct deep dives on unique and complex topics and formulate strategic recommendations in a short period of time.
- Ability to think pragmatically and ability to drive executions
- Strong problem solving, analytical and numerical skills
- Creative mindset with the ability to leverage on data to develop strategy/decisions
- Possesses a global mindset and cultural sensitivity.
Preferred Skills:
- Competency in quantitative analysis, with demonstrated ability to interpret, manipulate, and present quantitative data to inform strategic planning and decision making.

Education

Bachelor’s degree

申請

關於Disney Experiences:

Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等，將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩，在美國、歐洲和亞洲擁有六大度假勝地；一流的郵輪航線；廣受歡迎的度假擁有權計劃；以及屢獲殊榮的家庭探險導遊業務。此外，迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一，以及遍佈全球和網絡的迪士尼商店。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company (Hong Kong) Ltd.，其所屬的業務部門是 Disney Experiences。

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