Marketing Manager (Loyalty Program)

工作 ID 10099840 地點大嶼山, 香港 有意工作的公司 Hong Kong Disneyland Resort 日期已公佈 Sep. 16, 2024

申請

工作概要:

The Marketing Manager will lead the development of data-driven loyalty program strategies and annual operation plans aiming to drive business growth in terms of MA membership, visitation and park revenue and be responsible for analyzing data, deriving insights, and translating them into actionable initiatives to drive member engagement.

He or she will also be managing a small team to collaborate with cross-functional teams, implement marketing campaigns, monitor program metrics, and stay updated on industry trends to enhance the loyalty program's effectiveness.

Job responsibilities:

Formulate marketing strategies to drive annual pass (Magic Access) business with effective acquisition and retention tactics
Assist to plan and execute annual operation plan with customer engagement initiatives and campaigns to members’ visitation and spending, by partnering with cross functional teams, including Revenue Management and Analytic team, Market Strategy Team, Activation Team, CRM Team, Consumer Database Team, and external agencies
Conduct data analysis and provide insights to drive Magic Access program performance and member engagement
Utilize data-driven approaches to segment and target members effectively, improving personalized communications and marketing campaigns
Implement business initiatives and promotional activities through cross-team collaboration
Monitor and analyze program metrics and KPIs, identifying areas for improvement and recommending actionable solutions
Support the development of budgets and financial forecasts, ensuring efficient allocation of resources to maximize ROI.
Conduct regular market research and stay updated on industry trends to recommend innovative approaches for driving business growth through annual pass program

Job Requirements:

Bachelor’s degree holder, majoring in Marketing or Business, or related disciplines
Min. of 8-10 years of working experience in loyalty program management and marketing include exposure to driving business growth through customer acquisition, visitation, revenue generation and engagement, preferably within the banking, hospitality or FMCG industry.
Strong analytical skills with the ability to interpret data, conduct market research, and generate actionable insights to drive business growth through the loyalty program.
Independent and deliver results under dynamic work environment with strict attention to details
Strong interpersonal and collaboration skills to solve problems on day-to-day business
Fluent in written & spoken Cantonese , English & Mandarin

HKProfessional #LI-AI1

申請

關於Hong Kong Disneyland Resort:

香港迪士尼樂園度假區為不同國籍及年齡的賓客呈獻難忘且獨一無二的迪士尼奇妙體驗。賓客可以在這個奇妙王國裡置身喜愛的迪士尼故事中，在八個不同園區可盡情探索，親身享受各種獨有的得獎遊樂設施及娛樂體驗。賓客更可入住華麗又舒適的迪士尼主題酒店，令旅程更加完美。香港迪士尼樂園全心投入服務香港社區，致力傳揚樂園的奇妙歡樂。樂園透過不同層面的社區服務，關愛社會上有需要人士和家庭，啓發兒童和青少年的創意，更推動環境保護及健康生活。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 HK International Theme Parks Limited，其所屬的業務部門是 Hong Kong Disneyland Resort。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至HKDL.Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求

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