Director, Strategy & Marketing, Disney Destinations International - 12 months FTC
樂享魔法
員工和演藝人員是我們一切工作的核心,因此 Disney 提供具有競爭力的全面獎勵方案,包括薪資、健康和儲蓄福利、休假計劃、教育機會等。
*福利和資格可能因企業和地點而異
- 健康保險與健康
- 托兒選項
- 有薪假期
- 退休計劃
- 學費援助
- 每週支薪
在迪士尼有很多成長和學習的機會!工作中永遠不會有沉悶的時刻。
Diana, Principal Counsel
工作概要:
Be you, be here, be part of the story!
Overall Purpose of the Role
Lead the development of Marketing and Sales strategies (strategic recommendation, business plan, marketing brief and postmortem) and Marketing activations (covering creative, media, social, CRM, partnerships) for Walt Disney World (WDW) & Disney Cruise Line (DCL) across EMEA and Disneyland Paris (DLP) in the UK and Irish markets with the objectives to deliver planned Attendance, RNs/Admissions and Revenue for all three destinations.
Areas of Responsibility
Strategy
- Lead development of communication strategy for WDW, DCL and DLP including definition of message strategy and architecture, audience targeting and touchpoints strategy through consumer insights generation, marketing concepts development, consumer research, marketing brief development, close collaboration with Marketing and Sales disciplines in the UK, US and Paris for implementation of strategy and postmortem
- Lead definition and validation of offers strategy in close collaboration with US Pricing team for WDW and DCL and commercial hooks strategy for DLP which includes offer/commercial message generation, assessment, feasibility and validation with US Pricing and DLP Revenue Management team, briefing, follow-up of implementation and postmortem
- Lead development of Distribution strategy for both Direct and Trade channels, working in close collaboration with both Directors of Walt Disney Travel Company (WDTC) and Trade Sales as well as Central Sales team in Paris. This includes distribution mix recommendation, input into budget and partners priorities, revenue growth projects definition and briefing, input into Annual Operating Plan (AOP) and Long Term Plan (LTP)
- Define expansion strategies for both WDW and DCL across OEMEA to support growth of both brands across Europe through markets deep dives, AOPs, recommendation of markets and investments priorities, overall Marketing and Distribution strategy by market working in close collaboration with Country teams
- Define M&S strategies as part of Annual Operating Plans for all 3 brands in the UK/IE and OEMEA and input into International LTP. Working on close collaboration with sales strategy, CIMA in the US, DLP Consumer Strategy and all DDI teams
Marketing
- For WDW and DCL across EMEA, lead the creative development, strategic planning and implementation of all paid media touch-points, search, social, CRM and partnerships plans in an integrated way with the rest of the M&S teams (PR, Trade Marketing, Sales, WDTC) and Country teams for OEMEA
- For DLP UK/IE, work in close collaboration with DLP central teams to develop the UK/IE media, social, and CRM plan and influence Pan-European creative. Brief on local UK/IE needs and follow up on the implementation of all campaigns
- Lead the integrated communication plan (ICP) process and development for all three brands, ensuring the overall plan is strong and compelling, delivering on strategies and is optimised (budget, timings)
- Lead and coordinate all proposed initiatives as part of the annual operating plan (AOP) process
- Retain an on-going link with sales teams across all three brands to ensure integration of marketing plans with sales and distribution initiatives and campaign execution
- Influence, input into overall DDI Program Spends budget working in close collaboration with VP and Senior Finance Manager
Training and Professional Development
- Operate with integrity, champion change and be a good ambassador for DDI and the wider Walt Disney Company (TWDC)
- Operate as part of an effective team, demonstrating an awareness of others, offering support, sharing knowledge and best practices and contributing to the overall achievement of departmental commitments
- Take ownership of your professional development through regular career conversations with your line manager and utilising available resources such as D Learn, instructor led courses and on the job learning
- Proactively suggest ways to improve departmental performance and processes
- Build links with other TWDC functions to develop broader knowledge of the business
- Promote and maintain an inclusive workplace, championing diversity and inclusion and make use of available resources to extend knowledge and best practice
- Manage the training and development of all direct reports ensuring commitments are set, regularly reviewed, and feedback shared where applicable
- Contribute to maintaining and enhancing the standard of training and development, encouraging participation so that everyone has the tools and resources to do their role effectively and efficiently
Areas of Accountability
- Accountable for leading the development of communication strategy for WDW, DCL and DLP
- Accountable for leading definition and validation of offers strategy in close collaboration with US Pricing team for WDW and DCL and commercial hooks strategy for DLP
- Accountable for leading development of Distribution strategy for both Direct and Trade channels
- Accountable for leading the creative development, strategic planning and implementation of all paid media touch-points, search, social, CRM and partnerships plans
- Accountable for leading the creative development, strategic planning and implementation of all paid media touch-points, search, social, CRM and partnerships plans
- Accountable for cultivating and maintaining productive relationships and collaborating across departments internally and externally
- Accountable for delivering against annually agreed performance commitments
Experience and Professional Qualifications Required
- Extensive professional experience working in marketing and/or strategy either in FMCG, luxury, travel or tourism companies
Skills Required
- Ability to think strategically, conceptually and tactically. Able to show agility in balancing short-term recommendations with a long-term vision
- Consumer centric approach with a strong ability to understand, sense/feel, identify what consumers want and need and effectively translate these insights into actionable plans/strategies
- Highly analytical with a strong commercial sense
- Solutions focused, results driven with a strong ability to challenge, question, propose new ideas and opportunities and make them happen
- Excellent communication and presentation skills
- Proven ability to influence others at all levels in the organization
- Demonstrable strong leadership with direct reports, peers and stakeholders
- Ability to manage a large volume of complex work effectively and efficiently
- Cultural sensitivity
This role will require you to be on-site in Hammersmith 4 days a week.
Application deadline: Please apply by 31st October.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
關於Walt Disney World Resort:
自 1971 年開幕以來,華特迪士尼世界度假區在很多人的童年及家族回憶中擔當了重要的角色。時至今日,來自世界各地數以億計的賓客均慕名而來,到訪這個奇幻之地,享受一趟迪士尼假期。透過創意、創新和科技的結合,度假區讓賓客投入經典迪士尼童話故事和新形式的家庭娛樂之中。華特迪士尼世界度假區的演藝人員運用了故事敍述的豐厚傳承,透過無與倫比的細節和超卓的賓客服務,將迪士尼的魔法栩栩如生地呈現於賓客眼前。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company Limited,其所屬的業務部門是 Walt Disney World Resort。
The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時,將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。
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