Digital Marketing Specialist, Disney+

工作 ID 10103492 地點格倫代爾, 加利福尼亚州, 美國 有意工作的公司 The Walt Disney Studios 日期已公佈 Nov. 14, 2024

申請

工作概要:

Disney Entertainment Studios segment encompasses global entertainment media and content, including streaming. The Disney+ Digital Marketing team oversees digital campaign strategy, social programming, and engagement for @DisneyPlus platforms. This includes the development, strategy, planning, publishing, and operations for @DisneyPlus (domestic and international) across digital and social platforms. Responsibilities include brand platform development, content creation, event strategies, digital brand marketing, amplification of Disney+ content and product priorities, title marketing campaign integration, and cross-line-of-business support.

The Digital Marketing Specialist will support the wider Disney+ Digital Marketing Team and work closely with internal stakeholders to build out overarching digital campaign plans for key Disney+ beats and priorities.

The Digital Marketing Specialist will be strategic, collaborative, process and detail-oriented, with an understanding of macro level strategies and emerging platforms. They will shepherd multiple projects at a time within a fast-paced environment while ensuring that the Disney+ digital campaigns are fully realized and key partners have an understanding of the digital big picture. The ideal candidate is a strong team player, can adapt to processes, meet deadlines, and possess excellent copywriting and communication skills.

Candidates should be collaborative, creative, and organized, with a strong understanding of all digital platforms. Additionally, the ideal candidate would have a background in digital or social video creative. Candidates should be proactive, a strong team player, and possess excellent communication skills. The ability to adapt to processes, meet deadlines, and work with multiple stakeholders across business units within The Walt Disney Company is key.

Responsibilities:

Digital Campaign Planning
- Responsible for the day-to-day management of assigned digital campaigns on behalf of the service and partner with wider team on key beats and priorities for Disney+. This includes building out Campaign Briefs, inclusive of known paid beats and managing larger platform partnerships as assigned by leader
- Participate in quarterly planning meetings, leading portions relevant to work assignments
- Update Airtable campaign planning and priorities grid in collaboration with other team members including prioritization and tiering recommendations
- Key stakeholder in standing studio partner meetings
- Use insights, marketing strategies, audience insights, and platform best practices drive campaign planning for:
  - Disney+ Brand POV on Campaigns
  - Day to day contact for DBT/NatGeo
  - Assigned Platform Partner project management for larger campaigns (Meta, TikTok, Snapchat, etc.)
  - XLOB and other brand priorities - as assigned by leader
- Participate in digital calendar planning with team leaders to ensure alignment across the org
- Collaborates w/ Manager on programming strategy and windowing for @Disney+ for respective title campaigns
  - Includes staying abreast of content development strategy and requests from global territories and plans from studios

Partner Management
- Lead assigned projects as determined by Director and Manager and act as the source of truth
- Attend brainstorms and meetings that may involve future projects that require cross-team/segment coordination
- Represent the Disney+ Digital Marketing Team as needed in stakeholder meetings as delegated by team leader
- Collaborate with cross functional teams across Disney Entertainment, Global Marketing Strategy, Digital COE, and broader TWDC enterprise for campaign development and long lead planning that is aligned with Disney+ priorities

Asset Coordination
- Coordinate approved assets and copy from partners, aligning with wider marketing plans and reporting needs for beats and campaigns
- Provide occasional posting and asset trafficking support to the paid social team
- Assist in live content coverage and execution for talent press junkets, content shoots, and marketing events
- Ideate new social concepts to engage digital audiences, leveraging brand-safe trends
- Attend brainstorms and meetings for future projects, ensuring cross-team coordination
- Asset tracking, sourcing, and coordination for Disney+ content

Basic Qualifications:

Minimum of 2+ years digital marketing for brand and entertainment properties
Excellent writing skills with the ability to translate traditional marketing content into engaging and brand relevant conversations
Passion for storytelling, listening to what the community has to say
Basic understanding of digital analytics and performance tracking
Superior knowledge of social platforms and its native products
Ability to be nimble and adapt quickly to new technologies and processes
Polished in presentation and communication
Be able to find creative solutions to challenges and use data to drive content development and programming decisions
Passion, appreciation, and knowledge of Disney movies, Disney+ series, shorts, and characters
Proficient in the use of Microsoft Office (Excel, Word, PowerPoint), Google Suite, and Box
Understanding of Social Media platforms required such as YouTube, Facebook, Twitter, Instagram, and Tik Tok.
Outstanding organizational and communication skills
Ability to manage multiple projects and creative ideas on tight deadlines in a fast-paced environment
Team player with a strong work ethic and high level of confidentiality
Strong attention to detail and ability to use sound judgment
Familiarity with Disney brand and content
Familiarity with Disney+ platform

Preferred Qualifications:

BA or BS in Journalism, Film, Marketing, and/or relevant field or 5+ years experience
Previous experience with CRM tools – AirTable, Smartsheets, and/or Zendesk preferred
Experience in Keynote, Google Slides
Experience within brand entertainment marketing and/or streaming services a plus
Previous experience working with large, matrixed organizations a plus

The hiring range for this position in Glendale, CA is $64,300 to $86,200 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於The Walt Disney Studios:

超過 95 年來，The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日，其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室，包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney DTC LLC，其所屬的業務部門是 The Walt Disney Studios。

Disney DTC LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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