Manager- Growth Marketing, Performance
Descrição do cargo:
Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.
Reporting to Director, Growth Marketing - Performance, you will play a critical role in driving subscriber acquisitions for Disney+ ANZ. You will be responsible for the planning and execution of initiatives of Disney+ marketing landing pages across all devices, CTV - covering paid and editorial media and the ongoing optimisations and testing initiatives across programmatic display, video and audio.
You will need to apply strategic thinking and an insight-led approach in the development and management of digital marketing programs, in consultation and partnership with the APAC and global Growth Marketing teams.
To succeed in this role, you should have a strong background in customer acquisition, digital marketing, and landing page optimisation, including SEO. We are looking for a strong team player who will be effective at building and nurturing positive working relationships and have strong communication and influencing skills.
Key responsibilities:
- Manage AU and NZ subscriber acquisition initiatives across CTV – programmatic, paid & editorial and Prog Video, Display, Audio, including the development and execution of innovative growth strategies to drive customer acquisition.
- Marketing Landing Pages: Develop initiatives to drive optimum conversion rate and SEO ranking and maintain best-in-class user journey to deliver subscriber growth; championing ANZ initiatives on all devices, including CTV delivering strong CVRs.
- Monitor and analyse campaigns to ensure they achieve subscriber acquisition targets and meet cost-per-acquisition (CPA) goals.
- Provide input into budgeting and forecasting in alignment with Global and Local Finance to maintain profitability.
- Create a regular roadmap per channel that outlines high-impact initiatives, paid media tests, and a learning agenda to drive continuous improvement, efficiency, and innovation.
- Collaborate with global Growth Marketing team to design and conduct testing and experiments across respective channels.
- Provide comprehensive performance reporting with insights that explain the achieved results in relation to ANZ targets. Able to articulate the insights at all levels of the organisation.
- Work in partnership and consultation with the APAC Growth marketing team as well as collaboratively within a cross-functional local team, including Studios, Lifecycle Marketing, Content, Partnerships, Legal and Creative, while liaising and aligning with global teams.
- Use data and reports to guide evidence-based decisions, supported by best-practice and latest technology.
- Directly manage Executive, Growth Marketing - Performance providing direction and guidance to support the ongoing execution of initiatives across performance media channels and landing pages.
Ideal experience:
- 6+ years’ experience in the management of paid media channels, optimization techniques, and budget management.
- Preference will be given to candidates with experience in the subscription industry.
- Experience in optimising the digital customer experience is highly desirable.
- Outcome-focused, and confident in making decisions without necessarily having all the information.
- Marketing Strategy and Operations: A fundamental understanding of best-practice across programmatic digital, from customer identification and segmentation, to test designs, campaign measurement and optimisation.
- Demonstrate a proven track record of managing marketing campaigns and programs, including strategy development, media planning, creative oversight, and campaign performance measurement.
- 2+ years of people management
Additional Information:
The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
Sobre o The Walt Disney Company (APAC):
Há mais de 70 anos, a The Walt Disney Company entretém consumidores da região Ásia-Pacífico e enriquece a vida das pessoas. O consumidor de hoje pode descobrir novas experiências de marca de muitas maneiras e em diversos mercados, da Austrália, Nova Zelândia, China Continental, Japão e Coreia ao Sudeste Asiático.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à The Walt Disney Company (Australia) P/L, que é parte de um segmento de negócios que chamamos de The Walt Disney Company (APAC).
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Conheça este local APAC
Há mais de 70 anos, a The Walt Disney Company entretém consumidores da região Ásia-Pacífico e enriquece a vida das pessoas. O consumidor de hoje pode descobrir novas experiências de marca de muitas maneiras e em muitos mercados em toda a região da APAC.
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