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Manager- Growth Marketing, Performance

Job ID 10116775 Location Richmond, Australia Business The Walt Disney Company (APAC) Date posted Mar. 25, 2025
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Job Summary:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

Reporting to Director, Growth Marketing - Performance, you will play a critical role in driving subscriber acquisitions for Disney+ ANZ. You will be responsible for the planning and execution of initiatives of Disney+ marketing landing pages across all devices, CTV - covering paid and editorial media and the ongoing optimisations and testing initiatives across programmatic display, video and audio. 

You will need to apply strategic thinking and an insight-led approach in the development and management of digital marketing programs, in consultation and partnership with the APAC and global Growth Marketing teams.

To succeed in this role, you should have a strong background in customer acquisition, digital marketing, and landing page optimisation, including SEO. We are looking for a strong team player who will be effective at building and nurturing positive working relationships and have strong communication and influencing skills.

Key responsibilities:

  • Manage AU and NZ subscriber acquisition initiatives across CTV – programmatic, paid & editorial and Prog Video, Display, Audio, including the development and execution of innovative growth strategies to drive customer acquisition.
  • Marketing Landing Pages: Develop initiatives to drive optimum conversion rate and SEO ranking and maintain best-in-class user journey to deliver subscriber growth; championing ANZ initiatives on all devices, including CTV delivering strong CVRs.
  • Monitor and analyse campaigns to ensure they achieve subscriber acquisition targets and meet cost-per-acquisition (CPA) goals.
  • Provide input into budgeting and forecasting in alignment with Global and Local Finance to maintain profitability.
  • Create a regular roadmap per channel that outlines high-impact initiatives, paid media tests, and a learning agenda to drive continuous improvement, efficiency, and innovation.
  • Collaborate with global Growth Marketing team to design and conduct testing and experiments across respective channels.
  • Provide comprehensive performance reporting with insights that explain the achieved results in relation to ANZ targets. Able to articulate the insights at all levels of the organisation.
  • Work in partnership and consultation with the APAC Growth marketing team as well as collaboratively within a cross-functional local team, including Studios, Lifecycle Marketing, Content, Partnerships, Legal and Creative, while liaising and aligning with global teams.
  • Use data and reports to guide evidence-based decisions, supported by best-practice and latest technology.
  • Directly manage Executive, Growth Marketing - Performance providing direction and guidance to support the ongoing execution of initiatives across performance media channels and landing pages.

Ideal experience:

  • 6+ years’ experience in the management of paid media channels, optimization techniques, and budget management.
  • Preference will be given to candidates with experience in the subscription industry.
  • Experience in optimising the digital customer experience is highly desirable.
  • Outcome-focused, and confident in making decisions without necessarily having all the information.
  • Marketing Strategy and Operations: A fundamental understanding of best-practice across programmatic digital, from customer identification and segmentation, to test designs, campaign measurement and optimisation.
  • Demonstrate a proven track record of managing marketing campaigns and programs, including strategy development, media planning, creative oversight, and campaign performance measurement.
  • 2+ years of people management

Additional Information:

The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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About The Walt Disney Company (APAC):

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Australia) P/L, which is part of a business we call The Walt Disney Company (APAC).

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Hiring Process

  • Where Does Your Story Begin?

    Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.

  • Be Part of the Story

    There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.

  • The Next Chapter

    Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location APAC

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets across the APAC region.

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