Social Media Marketing Strategy Manager
Descrição do cargo:
About the Role and Team:
At Disney Consumer Products (DCP), we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives! From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide.
As a Social Media Marketing Strategy Manager, you will be responsible for supporting the Consumer Products Marketing team in building and engaging audiences through compelling social media programs across a variety of franchises such as Disney, Pixar, and Star Wars. You’ll work with internal Cast Members, external licensees and agencies across marketing strategy, advertising, PR and communications, customer engagement and franchise/commercial teams. As a social-first storyteller, you will help shape and implement plans that connect with consumers in inspiring ways, across multiple social platforms including Instagram, TikTok, and YouTube. You will manage the creation of content with external agencies and creators, partner with paid influencers for product amplification opportunities, and ideate new ways to achieve DCP social media marketing goals.
You will be heavily involved in the evolution of the Disney Style handle that reaches over 4 million consumers, so experience in the fashion and beauty industry is a must. You have an impressive track record of creating culturally relevant social media programs and content that have driven high levels of engagement with consumers. You are on top of trends and plugged into pop culture. And you get excited by content creation, bringing your own style and understanding of the audience to life through compelling stories. This role will report to the Manager, Social Media Marketing Strategy.
Portfolio Required. Please ensure you upload your portfolio and/or a link to any created content along with your application.
What You Will Do:
Ideate and execute social media marketing strategies, including editorial content approaches that will make DCP social channels a top destination for target audiences
Support the day-to-day management of DCP social handles to align with key strategies and business objectives
Work with leader and internal partners to execute strategies and campaigns using social media as the tactical pull-down to deliver on business goals
Collaborate with Marketing Strategy, Brand Commercialization, Franchise, Licensing, Customer Engagement, Public Relations, and other partners across The Walt Disney Company to optimize social media programs
Help to manage external agencies who support DCP social media accounts, including formulating contractual obligations, ensuring fulfillment of work against defined campaign plans, monitoring for quality control, and providing creative feedback
Curate social analytics and performance information, to inform social content strategy in real time, and share key data with stakeholders
Bring new methods and strategies for success to the table, with confidence to present and execute to success
Work as a social expert, with dedicated focus on trends and opportunities
Required Qualifications & Skills:
5+ years of relevant professional experience in social media or digital marketing
Portfolio required
Experience managing social media for a fashion or beauty brand, executing social media strategies and producing compelling content
Experience in marketing to Gen Z audience
Demonstrated understanding of social platform tools and best practices on current and emerging platforms
Passion for social media and deep knowledge of how to leverage it to drive business goals
Excellent editorial judgment, a passion for community engagement, and enthusiasm for the social ecosystem
A creative eye, with a knack for capturing social content, whether still photos or videos
Possess excellent written and verbal communication skills and polished presentation skills
Experience developing partnerships with internal and external team members in a collaborative and inclusive environment
Expertise in project-managing a portfolio of projects, successfully balancing strategies, details and budgets
Experience interpreting data and making recommendations based on research and consumer insights
A commitment to diversity, equity, and inclusion
An optimistic professional, with a bias for action, who leads by example
Preferred Qualifications:
Experience with building national level campaigns
Knowledge of product development and new product launches
Experience in executing live shopping events and social commerce
Proficiency in Keynote
Preferred Education:
Bachelor's Degree in Marketing, Business, Communications, or equivalent work experience
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
#DXMedia
#DCPJobs
The hiring range for this position in Glendale, CA is $113,800 to $152,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sobre o Disney Experiences:
O Disney Experiences dá vida à magia das histórias e franquias Disney com parques temáticos, resorts, navios de cruzeiro, experiências de férias exclusivas, produtos e muito mais em todo o mundo. A Disney brilha no setor de viagens com seis destinos de resort nos Estados Unidos, na Europa e na Ásia; uma linha de cruzeiros de primeira; um programa popular de propriedade de férias; e um premiado segmento de aventura em família guiado. Além disso, as operações globais de produtos de consumo da Disney incluem os principais negócios de licenciamento do mundo, as maiores marcas de publicações infantis do mundo, um dos maiores licenciadores de jogos do mundo em todas as plataformas; e lojas Disney no mundo todo e na internet.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à Disney Consumer Products, Inc., que é parte de um segmento de negócios que chamamos de Disney Experiences.
Disney Consumer Products, Inc. é um empregador de oportunidades iguais. Os candidatos serão selecionados para emprego independente de raça, religião, cor, sexo, orientação sexual, gênero, identidade de gênero, expressão de gênero, nacionalidade, ancestralidade, idade, estado civil, status militar ou de veterano, quadro clínico, informações genéticas ou deficiência, ou qualquer outro motivo proibido por lei federal, estadual ou local. A Disney defende um ambiente de negócios em que ideias e decisões de todas as pessoas nos ajudam a crescer, inovar, criar as melhores histórias e ser relevantes em um mundo em constante evolução.
ACOMODAÇÃO PARA PESSOAS COM NECESSIDADES ESPECIAIS PARA CANDIDATURAS A EMPREGO
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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Processo de contratação
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Conheça este local Glendale, Califórnia
A cidade do condado de Los Angeles é lar de comida e cultura autênticas do Oriente Médio, além de possuir sua própria “Calçada da Fama”.
Vagas relacionadas
- Disney Consumer Products Global Brand Commercialization Intern, Summer/Fall 2025 Disney Experiences 10115537 Glendale, Califórnia Aplicar
- Disney Consumer Products Social Media Marketing Strategy Intern, Summer/Fall 2025 Disney Experiences 10109929 Celebration, Flórida Aplicar
- Mgr-CE-Strategy Plng & Integration Disney Experiences 10114434 Celebration, Flórida Aplicar
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