Social Media Marketing Strategy Manager
Detalles del empleo:
About the Role and Team:
At Disney Consumer Products (DCP), we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives! From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide.
As a Social Media Marketing Strategy Manager, you will be responsible for supporting the Consumer Products Marketing team in building and engaging audiences through compelling social media programs across a variety of franchises such as Disney, Pixar, and Star Wars. You’ll work with internal Cast Members, external licensees and agencies across marketing strategy, advertising, PR and communications, customer engagement and franchise/commercial teams. As a social-first storyteller, you will help shape and implement plans that connect with consumers in inspiring ways, across multiple social platforms including Instagram, TikTok, and YouTube. You will manage the creation of content with external agencies and creators, partner with paid influencers for product amplification opportunities, and ideate new ways to achieve DCP social media marketing goals.
You will be heavily involved in the evolution of the Disney Style handle that reaches over 4 million consumers, so experience in the fashion and beauty industry is a must. You have an impressive track record of creating culturally relevant social media programs and content that have driven high levels of engagement with consumers. You are on top of trends and plugged into pop culture. And you get excited by content creation, bringing your own style and understanding of the audience to life through compelling stories. This role will report to the Manager, Social Media Marketing Strategy.
Portfolio Required. Please ensure you upload your portfolio and/or a link to any created content along with your application.
What You Will Do:
Ideate and execute social media marketing strategies, including editorial content approaches that will make DCP social channels a top destination for target audiences
Support the day-to-day management of DCP social handles to align with key strategies and business objectives
Work with leader and internal partners to execute strategies and campaigns using social media as the tactical pull-down to deliver on business goals
Collaborate with Marketing Strategy, Brand Commercialization, Franchise, Licensing, Customer Engagement, Public Relations, and other partners across The Walt Disney Company to optimize social media programs
Help to manage external agencies who support DCP social media accounts, including formulating contractual obligations, ensuring fulfillment of work against defined campaign plans, monitoring for quality control, and providing creative feedback
Curate social analytics and performance information, to inform social content strategy in real time, and share key data with stakeholders
Bring new methods and strategies for success to the table, with confidence to present and execute to success
Work as a social expert, with dedicated focus on trends and opportunities
Required Qualifications & Skills:
5+ years of relevant professional experience in social media or digital marketing
Portfolio required
Experience managing social media for a fashion or beauty brand, executing social media strategies and producing compelling content
Experience in marketing to Gen Z audience
Demonstrated understanding of social platform tools and best practices on current and emerging platforms
Passion for social media and deep knowledge of how to leverage it to drive business goals
Excellent editorial judgment, a passion for community engagement, and enthusiasm for the social ecosystem
A creative eye, with a knack for capturing social content, whether still photos or videos
Possess excellent written and verbal communication skills and polished presentation skills
Experience developing partnerships with internal and external team members in a collaborative and inclusive environment
Expertise in project-managing a portfolio of projects, successfully balancing strategies, details and budgets
Experience interpreting data and making recommendations based on research and consumer insights
A commitment to diversity, equity, and inclusion
An optimistic professional, with a bias for action, who leads by example
Preferred Qualifications:
Experience with building national level campaigns
Knowledge of product development and new product launches
Experience in executing live shopping events and social commerce
Proficiency in Keynote
Preferred Education:
Bachelor's Degree in Marketing, Business, Communications, or equivalent work experience
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
#DXMedia
#DCPJobs
The hiring range for this position in Glendale, CA is $113,800 to $152,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de Disney Experiences:
Disney Experiences da vida a la magia de las historias y franquicias de Disney con parques temáticos, resorts, cruceros, experiencias vacacionales exclusivas, productos y más en todo el mundo. Disney destaca en la industria de viajes con seis destinos turísticos en los Estados Unidos, Europa y Asia, una línea de cruceros de primera categoría, un popular programa de propiedad vacacional y un galardonado negocio de aventura familiar guiada. Además, las operaciones globales de productos de consumo de Disney incluyen el mejor negocio de licencias del mundo, las marcas editoriales para niños más grandes del mundo, uno de los licenciantes de juegos más grandes del mundo en todas las plataformas y ubicaciones de tiendas de Disney en todo el mundo y en línea.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Disney Consumer Products, Inc., que forma parte de una empresa comercial que denominamos Disney Experiences.
Disney Consumer Products, Inc. es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.
ADAPTACIÓN POR DISCAPACIDAD PARA SOLICITUDES DE EMPLEO
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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- Mgr-CE-Strategy Plng & Integration Disney Experiences 10114434 Celebration, Florida Presentar una solicitud
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