Overall Purpose of the Role

The Assistant Manager, Marketing & Franchise (ID) is responsible for supporting the implementation of marketing commercial partnership and exhibitor campaigns of theatrical titles – from its theatrical release until pay 1/streaming release. He/She also serves to support promotional activities to grow franchise and brand affinity in market this includes liasing with cross business mainly CPGP and DTC as well as relevant external partners.

Areas of Responsibility

The Assistant Manager will be supporting the Senior Manager, Content Marketing in executing brand and content marketing strategies in order to drive awareness and consideration for studio titles. He/She understands the target consumers and helps identify marketing trends and unique ideas to improve overall marketing objectives. Leading execution of these strategies with multiple parties internally and externally to ensure all promotional activities are well executed.  The Assistant Manager will be working closely with Disney SEA’s local and regional brand and content marketing teams in ensuring that the that the planned regional campaign to be rolled out in market is according to brand and franchise strategy and align with consumer needs and behavior, with timely and cost efficient manner.

He/She will also be working closely with studio lead and external cinema exhibitors in coordinating promotion of titles among their patrons as well as internal executions. Below are the areas of responsibility:

Theatrical Title & Franchise On-Ground Activation

• Lead execution of all agreed franchise and theatrical release on ground activation such as mall events, premieres and community engagement
• Implement effective measures of execution direct or through agencies to ensure cost efficiency and timely execution is delivered
• Ensuring brand guideline and marketing objectives are achieve in delivering execution of the on ground activation

Exhibitor & Commercial Partners Marketing Liason

• Serves as Indonesia cinema exhibitors’ and commercial partners main point of contact for marketing promotional activities
• Support exhibitors and commercial partners with ideation of effective communication channels including but not exclusive to social media and space branding
• Lead  negotiation of marketing media values, including cinema spaces, digital, social media, and PR, to help drive promotions of a title
• Support Studio lead in negotiation with 3rd party such as malls and event spaces as well as community

Asset Management

• Serves as main coordinator and point of contact for all assets/materials adaptation and localization for content promotion.
• Work closely with distribution agency and media agency in the localization of assets according to material specifications, needed for exhibition and local media placements, respectively.

Administrative Support

• Supports in tracking budget for films and campaign reporting
• Raise all financial document and spending tracking
• Coordinates with internal stakeholders in ensuring the implementation of campaigns adheres by creative, marketing, legal, finance, and procurement, guidelines

Areas of Accountability

This role will report to Senior Manager, Content Marketing

Professional Qualifications and Experience

• Bachelor’s degree or equivalent, preferably marketing
• Minimum 5 years of experience in brand marketing, preferably in a related industry.
• A strong understanding of brands.
• Experience in consumer or digital technology industries a plus
• Well-versed and experienced in conducting marketing campaigns and supervising end-to-end execution
• Strong understanding of the media landscape and cultural nuances in Indonesia

Skills

• Good organisational skills and ability to prioritise workload to meet competing deadlines 
• Excellent communication and presentation skills
• Competent in developing insights from social listening and in understanding social analytics across channels
• Highly informed and thoughtful perspectives on social platforms
• Meticulous and commitment to accuracy
• Ability to influence internal and external cross-functional teams effectively
• Multitasker who’s eager, proactive, adaptable to change and transformation

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

#LI-DNI