Social Media Marketing Strategy Manager

ジョブID 10114764 勤務地を選択 グレンデール, カリフォルニア州, アメリカ合衆国 / Celebration, フロリダ州, アメリカ合衆国 企業名 Disney Experiences 掲載日 Mar. 11, 2025

今すぐ応募

仕事内容:

About the Role and Team:

At Disney Consumer Products (DCP), we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives! From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide.

As a Social Media Marketing Strategy Manager, you will be responsible for supporting the Consumer Products Marketing team in building and engaging audiences through compelling social media programs across a variety of franchises such as Disney, Pixar, and Star Wars. You’ll work with internal Cast Members, external licensees and agencies across marketing strategy, advertising, PR and communications, customer engagement and franchise/commercial teams. As a social-first storyteller, you will help shape and implement plans that connect with consumers in inspiring ways, across multiple social platforms including Instagram, TikTok, and YouTube. You will manage the creation of content with external agencies and creators, partner with paid influencers for product amplification opportunities, and ideate new ways to achieve DCP social media marketing goals.

You will be heavily involved in the evolution of the Disney Style handle that reaches over 4 million consumers, so experience in the fashion and beauty industry is a must. You have an impressive track record of creating culturally relevant social media programs and content that have driven high levels of engagement with consumers. You are on top of trends and plugged into pop culture. And you get excited by content creation, bringing your own style and understanding of the audience to life through compelling stories. This role will report to the Manager, Social Media Marketing Strategy.

Portfolio Required. Please ensure you upload your portfolio and/or a link to any created content along with your application.

What You Will Do:

Ideate and execute social media marketing strategies, including editorial content approaches that will make DCP social channels a top destination for target audiences
Support the day-to-day management of DCP social handles to align with key strategies and business objectives
Work with leader and internal partners to execute strategies and campaigns using social media as the tactical pull-down to deliver on business goals
Collaborate with Marketing Strategy, Brand Commercialization, Franchise, Licensing, Customer Engagement, Public Relations, and other partners across The Walt Disney Company to optimize social media programs
Help to manage external agencies who support DCP social media accounts, including formulating contractual obligations, ensuring fulfillment of work against defined campaign plans, monitoring for quality control, and providing creative feedback
Curate social analytics and performance information, to inform social content strategy in real time, and share key data with stakeholders
Bring new methods and strategies for success to the table, with confidence to present and execute to success
Work as a social expert, with dedicated focus on trends and opportunities

Required Qualifications & Skills:

5+ years of relevant professional experience in social media or digital marketing
Portfolio required
Experience managing social media for a fashion or beauty brand, executing social media strategies and producing compelling content
Experience in marketing to Gen Z audience
Demonstrated understanding of social platform tools and best practices on current and emerging platforms
Passion for social media and deep knowledge of how to leverage it to drive business goals
Excellent editorial judgment, a passion for community engagement, and enthusiasm for the social ecosystem
A creative eye, with a knack for capturing social content, whether still photos or videos
Possess excellent written and verbal communication skills and polished presentation skills
Experience developing partnerships with internal and external team members in a collaborative and inclusive environment
Expertise in project-managing a portfolio of projects, successfully balancing strategies, details and budgets
Experience interpreting data and making recommendations based on research and consumer insights
A commitment to diversity, equity, and inclusion
An optimistic professional, with a bias for action, who leads by example

Preferred Qualifications:

Experience with building national level campaigns
Knowledge of product development and new product launches
Experience in executing live shopping events and social commerce
Proficiency in Keynote

Preferred Education:

Bachelor's Degree in Marketing, Business, Communications, or equivalent work experience

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

#DXMedia
#DCPJobs

The hiring range for this position in Glendale, CA is $113,800 to $152,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

今すぐ応募

Disney Experiencesについて:

Disney Experiencesは、テーマパーク、リゾート、クルーズ船、ユニークなバケーション体験、製品などを通じて、ディズニーのストーリーとフランチャイズの魔法を世界中に届けています。ディズニーは、米国、欧州、アジアの6つのリゾート、トップレーティングのクルーズライン、人気のバケーションオーナーシッププログラム、受賞歴のあるガイド付きファミリーアドベンチャービジネスを有し、旅行業界でひときわ輝いています。さらに、ディズニーのグローバルコンシューマー製品事業には、世界をリードするライセンスビジネス、世界最大の子ども向け出版ブランド、あらゆるプラットフォームのゲームにおける世界有数のライセンシング、世界中のロケーションおよびオンラインのディズニーストアがあります。

The Walt Disney Company について:

The Walt Disney Companyは、その子会社・関連会社とともに、多様性あふれる国際企業として、Disney Entertainment、ESPN、Disney Experiencesの3事業を柱に、ファミリー向けエンターテインメントとメディアの世界をけん引しています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。ディズニーは今後も、子供から大人まで、ご家族のだれもが楽しめる一流の物語や体験を生み出し続けます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。

このポジションはDisney Consumer Products, Inc.という事業部門の一つであるDisney Experiencesでのお仕事です。

Disney Consumer Products, Inc. は機会均等雇用主です。応募者は、人種、宗教、肌の色、性別、性的指向、ジェンダー、性自認、性表現、国籍、家柄、年齢、配偶者の有無、軍役経験の有無やその地位、健康状態、遺伝情報や障がい、または連邦法や州法、地方法で禁止されているその他の法的根拠に関係なく、雇用の検討対象となります。Disneyは、すべての人々のアイデアと決断が、成長、革新、最高のストーリーの創造に役立ち、絶えず進化する世界において、価値ある存在になれるよう支援するビジネス環境を支持します。

求人応募における障害者への配慮

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

技術的な問題がある場合は、「よくあるご質問」をご覧ください。

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