Supporting the Brand vertical, this role requires the ability to thrive within a fast-paced environment and manage multiple tasks at a time. We seek a naturally inquisitive, self-motivated individual who is enthusiastic about being part of a team that is challenging the norm and redefining TV. This individual must have a keen attention to detail and excellent communication skills, as this role will develop and drive projects forward proactively while working with many disciplines across the Disney organization, including but not limited to including but not limited to Entertainment Solutions, Disney CreativeWorks,  Research, Analytics, Pricing and Planning, Brand Marketing, Content Marketing, Addressable Solutions, Client Connect, Global Partnerships, Sales and Legal.

This individual should also have experience in developing and packaging media opportunities and know their way around a media plan. If you are someone who knows how to craft and package opportunities for clients and is equipped to balance the integrity of the Disney brand and advertisers’ needs while building innovative solutions, all with a roll-up-your-sleeves entrepreneurial spirit, this is a great role for you. This role is to be based in our NYC Headquarters, 7 Hudson Square or our Santa Monica, CA office.

What You Will Do

Manage development of Seasonal streaming sponsorships and custom solutions

• This may include sponsorship, custom content and ad products that leverage streaming and social platforms

• Collaborate with Sr. Manager and leadership to develop sponsorship strategy and work closely with relevant internal partners to identify priorities, package opportunities that drive revenue, and be ready to pivot as marketplace needs change

• Prepare and merchandise seasonal opportunities sponsorship packages working with various streaming network partners, research, analytics and pricing and planning teams

• Develop custom and enhanced solutions for key seasonal tentpoles

  • Idea generation and creation of compelling pitch materials

  • Actively participate in idea generation and leading brainstorms with key stakeholders including CreativeWorks, and Disney+/Hulu marketing teams

  • Develop proactive solutions that align with sales and marketplace needs

  • Leverage tech and innovation, including ad products

Liaison to internal teams (Client Connect, Disney CreativeWorks) on RFP requests

• Offer guidance and assistance on package details and execution

• Assist with approvals as needed on the packages (Network, Legal, S&P, Business Affairs)

• Collaborate with internal partners on activation process for deals that sell-through, which may include:

  • Kick-off calls

  • Content rights & approvals

  • Management of any social component

  • All project related documentation: deal agreement letters, budget management, billing, research, etc.

• Work with Brand team coordinator to oversee Brand team trackers

• Build and maintain strong relationships with all internal stakeholders at a senior level (e.g., Programming, Scheduling, Marketing, Legal, S&P, PR, Client Connect, Disney CreativeWorks, Sales, etc.)

• Serve as a Streaming Solutions brand champion and content expert for external partners and internal Disney Ad Sales cross-portfolio colleagues. Help drive strategy and revenue performance by maximizing partnership opportunities.

Required Skills & Qualifications

• 5+ years of television and/or digital marketing, sponsorship, promotion, branded entertainment and/or media at a network, streaming service, promotional/media agency or entertainment studio

• Expertise in project management/execution, attention to detail and creative problem-solving skills

• Experience with deck creation through PowerPoint and Keynote and use of SharePoint

• Proficient in Outlook, Word, Excel, Power Point, Keynote, Google Docs/Sheets

• Strong interpersonal skills (especially in high stress environments)

• Excellent written and verbal communication skills. 

• Ability to translate verbal ideas into written presentations

• Highly organized

• Creative and strategic thinker

• Ability to keep abreast of digital/social industry innovations, bringing new opportunities forward

• Self-motivated and proactive and flexible

• Solutions oriented

• Comfortable interfacing with senior-level executives

• Proven experience with sponsored streaming and social activations (across Facebook, Instagram and TikTok)

• Proven team player with the desire to do whatever it takes and thrives in a team culture

• Ability to work in a highly matrixed environment

Education

• Bachelor’s degree, focus on Marketing, Advertising or Communications preferred

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