Customer Acquisition Manager

Job ID 10098516 Location London, United Kingdom Business The Walt Disney Company (EMEA) Date posted Sep. 09, 2024

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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

About the Role & Team

Disney+ is The Walt Disney Company’s Direct to Consumer video entertainment service. The service consists of long form and short form video built around six key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Star) with an appealing and easy to use interface accessed across multiple platforms (e.g. televisions, mobile devices, PCs).

The Disney+ team is responsible for the country launches and day to day operation of Disney+ across Europe, Middle East and Africa, with a specific focus on customer acquisition and retention, marketing, partnerships, content programming, research and analytics.

The EMEA Customer Acquisition team’s mission is to make it as easy as possible for potential customers to discover and sign-up to Disney+.

You will be part a team of four optimising the disneyplus.com experience to drive acquisition, upgrades/downgrades, reduce cancellations and optimise winback tactics, also leveraging other owned channels such as email, app notifications, and more.

You will be working closely with Product, Analytics, Marketing Operations, Design and Local teams to define and execute the testing roadmap and implement winning treatments, promote key beats.

This role will require you to be onsite 4 days a week.

What You Will Do

Develop and implement the testing roadmap for key digital channels (landing page, sign-up flow, cancellation flow, email, push, etc) optimising for conversion and lifetime value
Partner with Product, Analytics, Marketing Operations, Design to find opportunities to drive customer acquisition and retention (incl. through offers and winback) as well as upgrades and downgrades
Collaborate with local teams in EMEA markets to deliver campaigns and initiatives across the region
Monitor KPIs and report progress, gaps, opportunities to senior leadership

Required Qualifications & Skills

Successful track record in defining and implementing acquisition strategies (managing KPIs such as conversion rate and lifetime value) in the SVOD industry or other fast paced subscription services
Extensive experience in developing and implementing A/B testing roadmaps
Extensive experience partnering with Product teams
Numerical, with an ability to distil figures into a narrative that is clear and concise
Excellent influencing and business partner collaboration
Strong presentation and interpersonal skills
Thrives in an ambiguous, fast paced and cross-functional environment

The Perks

25 days annual leave
Private medical insurance & dental care
Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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About The Walt Disney Company (EMEA):

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Limited, which is part of a business we call The Walt Disney Company (EMEA).

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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