Marketing Manager (China market)

工作 ID 10115400 地點大嶼山, 香港 有意工作的公司 Hong Kong Disneyland Resort 日期已公佈 Mar. 05, 2025

申請

工作概要:

The position will serve as the China Hub to drive HKDL’s presence and ensuring effective audience engagement through various platforms particularly on key social platforms (WeChat, Douyin, RED). Collaborating closely with market team, activation team, CRM team and media agencies, this person will be responsible for developing and executing comprehensive touchpoint strategies, leveraging data-driven insights to inform audience planning, and optimizing marketing efforts to achieve business objectives.

This person will be playing a critical leadership role in media planning, buying, and cost efficiency with the objective of delivering a strategic communication platform, thus ensuring the maximization of every media dollar to reach our target audience effectively.

Responsibilities:

Platform Strategy

Develop and oversee China touchpoint planning and consumer journey mapping to align with campaign objectives and yearly business objectives.
Define measurement and track the role of various platforms in the China market, ensuring a cohesive and effective touchpoint strategy.
Provide input into agency proposals and strategic platform roles, leveraging platform’s unique ecosystem data insights to drive marketing effectiveness.

Audience Planning and Strategy

Identify and target relevant audience segments based on ever evolving platform strengths and behaviors.
Monitor China local trends and provide insights to inform marketing strategies and campaign development.
Develop strategy for applying HKDL’s 1st party data for media activation and audience optimization
Actively contribute to the development and execution of China-specific campaign and content.

Media agency management and daily operations

Provide lateral leadership when partnering with different teams (market, activation etc.) to ensure media projects are delivered according to strategy and plan.
Consolidate data for media spend analysis and provide insights on brand awareness and visitor intent.
Monitor and report on campaign performance, identifying key observations and next steps for optimization.
Manage and process payments for media campaigns and ensure accurate financial tracking.

Market expertise

Conduct competitive and media monitoring of key competitors of in China.
Stay updated on the latest media/ social trends and audience behaviors in the China market
Create business case for marketing opportunity based on latest market trend and apply insights into audience and touchpoint planning.

Requirements:

Bachelor’s degree in marketing, media/communications, or relevant disciplines
Min. of 8 years of work experience in marketing, social planning, or platform strategy in China market
Strong understanding of the China market and its media/ social landscape, including platforms and applications (i.e. WeChat, Douyin, Weibo, Red, YunTu) with the ability to analyze ever-evolving China media touchpoints and consumer trends
Collaborative problem-solver to work under fast and dynamic environment to deliver high quality of work
Strong project management skills, with the ability to oversee multiple projects and ensure timely execution.

HKProfessional #LI-AI1

申請

關於Hong Kong Disneyland Resort:

香港迪士尼樂園度假區為不同國籍及年齡的賓客呈獻難忘且獨一無二的迪士尼奇妙體驗。賓客可以在這個奇妙王國裡置身喜愛的迪士尼故事中，在八個不同園區可盡情探索，親身享受各種獨有的得獎遊樂設施及娛樂體驗。賓客更可入住華麗又舒適的迪士尼主題酒店，令旅程更加完美。香港迪士尼樂園全心投入服務香港社區，致力傳揚樂園的奇妙歡樂。樂園透過不同層面的社區服務，關愛社會上有需要人士和家庭，啓發兒童和青少年的創意，更推動環境保護及健康生活。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 HK International Theme Parks Limited，其所屬的業務部門是 Hong Kong Disneyland Resort。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至HKDL.Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求

遇到技術問題？查看常見問題以尋求協助。