Digital Marketing Coordinator

工作 ID 10114290 地點伯班克, 加利福尼亚州, 美國 有意工作的公司 The Walt Disney Studios 日期已公佈 Mar. 03, 2025

申請

工作概要:

Digital Marketing Coordinator

The Digital Marketing Coordinator will support the Disney Entertainment Digital Marketing team in executing Made for Kids YouTube channel programming and strategies. Supporting the team with day-to-day channel operations, responsibilities include content uploads and publishing, metadata, Airtable usage, monetization settings, thumbnail creation, and strategic calendar management. This role will collaborate with their optimization counterparts to manage live streams, playlists, and backend channel management as needed.

The Digital Marketing Coordinator should be well-versed in the YouTube ecosystem, with a solid understanding of content uploading, playlisting, geo-targeting, policy setting, publication and data in YouTube Studio. Additionally, the Coordinator should have an eye on YouTube’s latest content creator recommendations, new tools, and best practices updates to implement where advantageous to the MFK channels.

The Coordinator should be collaborative, results-driven, and detail-oriented with a strong understanding of a variety of social, digital, and emerging platforms. An affinity for kid’s content programming and a good memory for and understanding of Disney brands and IP is beneficial. The coordinator should be able to multi-task in a fast-paced environment and troubleshoot autonomously as needed.

Responsibilities:

Publish content on Disney Entertainment’s MFK YouTube channels as assigned by Digital COE leadership
Manage content uploads and settings including monetization, geo-targeting, playlisting, etc.
Collaborate with Optimization counterpart to update channel assets including banners, thumbnails, metadata, playlists, etc.
Assist international Digital Marketing teams with channel upload needs and asset-sharing where applicable
Track video and channel performance metrics to recommend adjustments in posting schedule, publishing dates/times to improve overall channel performance
Monitor YouTube content creator, new product offerings, platform updates, and trends to remain on the front edge of latest levers to improve channel and content performance
Liaise with sister-MFK YouTube channels within TWDC for best practices learnings and collaborative opportunities
Content Upload & Publishing
Publish and manage channel and content settings on MFK YouTube Channels
Manage channel assets updates
Track metrics to recommend adjustments to Optimization team
International & Internal Collaboration
Assist with international channel operations and asset-sharing as needed
Liaise with sister-MFK channels
YouTube Product Updates
Track new offerings and platform updates from YouTube to positively leverage for MFK channels

Required Skills

Proficient in use of Microsoft Office (Excel, Word), Google Docs, Box, Keynote/PowerPoint, Adobe Photoshop, Adobe Premiere
Previous experience with CRM tools, i.e. Airtable, Zendesk
Strong understanding of social media platforms, specifically YouTube
Basic video editing and photoshop skills
Impeccable eye for detail coupled with the ability to communicate clearly and implement strategies as directed
Ability to thrive in a fast-paced, digital-forward environment
Enthusiastic about learning industry best practices and an ongoing commitment to implementing them to enhances processes and results
Outstanding organization and communication skills
Efficient with time with the ability to meet deadlines and self-direct time management
Ability to multi-task and pivot quickly as needed

Experience and Education

At least 1 year of experience in social/digital marketing
AA or BA in Digital Marketing, Marketing or business admin/relevant degree preferred
Solid technical understanding of YouTube channel operations and backend

The hiring range for this position in Burbank, CA is $64,300 - $86,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於The Walt Disney Studios:

超過 95 年來，The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日，其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室，包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Entertainment Operations LLC，其所屬的業務部門是 The Walt Disney Studios。

Disney Entertainment Operations LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

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