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Brand Manager (Fixed Term Contract - 12 months)
工作概要:
Job Summary
Reporting to the Senior Brand Manager; this Brand Manager develops and executes innovative, industry-leading insight-driven consumer marketing campaigns in line with Studios strategy (Theatrical & Streaming) for Disney & Disney Live-Action, Pixar and Avatar.
In this role, you will be leading a Studios Marketing Coordinator.
This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home.
The Opportunity & Responsibilities:
Take full responsibility for selected title campaigns, as directed by the Senior Brand Manager.
In conjunction with the Senior Brand Manager, develop UK strategy for allocated titles, ensuring consistency amongst in-house marketing support teams.
Oversee campaign planning process and timelines, including internal and external briefings, implementation and post-campaign reporting & analysis.
Collaborate with internal Studios teams (Publicity, Digital, Creative et al) to ensure priorities are aligned and campaigns delivered on time, on brief and on budget.
Financial planning and day-to-day campaign budget management.
On selected titles, studios point of contact for cross-company synergy and activations; seek opportunities, leverage XLOB insights and the strength of franchises, and collaborate to develop and report on marketing plans which create value for the wider business and vice versa.
Ensure paid media investments are bring fully leveraged to explore new opportunities, formats, partnerships and value delivery.
Presenting marketing plans to senior stakeholders (Directors, VPs and SVP level) on a regular basis.
Demonstrate good analytical skills and use the tools available to monitor and evaluate performance of titles against marketing objectives, and create UK-specific campaign summaries to feed into regular UK & EMEA reviews
The Experience We Require From You:
Proven experience as a Brand Manager, preferably entertainment industry.
Ability to formulate & manage high profile marketing campaigns
Established experience working in film, entertainment or creative marketing sectors with theatrical experience preferred
Strong knowledge of paid media planning
Strong presentation skills
Excellent stakeholder management skills
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.
關於The Walt Disney Company (EMEA):
Disney EMEA 旨在透過在 29 個國家的辦事處在 59 個市場營運的超過 6,000 名員工團隊在極其多樣化的多個國家推動增長、創新和品牌親和力。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company Limited,其所屬的業務部門是 The Walt Disney Company (EMEA)。
The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時,將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。
遇到技術問題?查看常見問題以尋求協助。
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探索此地點 EMEA
Disney EMEA 旨在透過在 29 個國家的辦事處在 59 個市場營運的超過 6,000 名員工團隊在極其多樣化的多個國家推動增長、創新和品牌親和力。
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