
Data Analyst Digital Media Strategy & Analytics NYC (Disney Entertainment)
工作概要:
The Digital Media Strategy & Analytics team, part of Disney Entertainment (DE) News & Networks, is responsible for maximizing the growth, optimization, and monetization of the digital properties across News, inclusive of web, mobile app and CTV endpoints for ABC News, Good Morning America, 20/20 and other programming. In addition to driving real-time insights and strategies to fuel day-to-day platform operations and audience development on O&O, Socials and third party distributed endpoints, our team drives incremental monetization initiatives across the News business such as expansion in Free Ad-Supported Television (FAST) channels, Audio Podcasts, and eCommerce in partnership with broadcast and digital teams across our portfolio of daily shows.
This Analyst position sits within an operational analytics team, reporting into a Sr. Manager, and will be embedded with ABC News to support stakeholders throughout Business, Content, and Product groups.
The role requires a capable insights professional with a passion for storytelling and audience development to work across Digital, Streaming, Audio, and Distributed/Social platforms. The Analyst will be heavily involved in business workflows through ad-hoc analyses and regular reporting, data aggregation, presentations, and strategic guidance to help ABC News brands grow and evolve. Early presentation work will entail first pass narratives and materials for executive readouts that may place the analyst in highly visible scenarios.
The ideal candidate will be a self-starter with a desire to understand and influence product behaviors, engagement patterns, and content trends. Must love problem solving, have strong visualization/storytelling skills, thrive in a fast-paced environment, and be capable of transforming data into actionable insights and learnings.
Basic Qualifications:
2+ years relevant paid work experience in digital analytics/research, audience development, or content.
Experience with varied data sources & visualization tools (Looker, Tableau, etc.)
Proficiency with Adobe Analytics or similar, Microsoft Excel, and slide-based tools (e.g., PowerPoint, Google Slides)
Candidates must reside within a reasonable commuting distance to the New York office. This position requires attendance onsite for at least four days per week.
Excellent communicator with strong storytelling and research skills.
Ability to distill complex and conversational questions into analytical frameworks
Experience with large first and third-party datasets
Familiarity with a data language (R, Python, SPSS, SQL, etc.) a big plus.
Experience in a fast-paced professional environment.
Preferred Qualifications:
Experience with matrixed organizations
Exposure to light modeling and forecasting
Internship experience & college coursework related to data analysis
Direct media experience also a plus
Required Education:
Bachelor’s degree, preferably in a hard science or with a media/research focus
The hiring range for this position in New York, NY is $82,000 to $109,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於Disney Entertainment Television:
Disney Entertainment Television 匯聚 The Walt Disney Company 旗下的知名內容品牌,為公司的串流平台 Disney+、Hulu 和 Star 以及其廣播和有線網絡建立原創娛樂及新聞節目。廣泛的內容組合包括 ABC Entertainment、ABC News、ABC Owned Television Stations、Disney Branded Television、Freeform、FX、Hulu Originals、National Geographic Content 和 Onyx Collective,以及 Disney Television Studios,當中包括 20th Television、20th Television Animation、ABC Signature 和 Walt Disney Television Alternative。Disney Entertainment Television 的創意品牌每年製作超過 4,500 小時的 300 多個各類節目,在開創性故事敍述方面佔據領先地位,吸引觀眾並贏得好評。在 2023 年,Disney Entertainment Television 的卓越節目在日間時段、黃金時段、新聞與紀錄片及親子類別贏得 163 項 Emmy® 提名。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Walt Disney Direct-to-Consumer & Intl,其所屬的業務部門是 Disney Entertainment Television。
Walt Disney Direct-to-Consumer & Intl 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
遇到技術問題?查看常見問題以尋求協助。
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